A Strategy for All Situations

For a long time, I've felt like the cat who caught the canary. Despite being a Fool since 1994, I've been using stock options this past decade, and realized years ago what a strategic, useful, and profitable tool they can be -- even for a long-term stock investor. While options earn returns in the near term, measured in months or a few years, your stocks can be left alone to generate returns over many years, so you have the best of both investing worlds: near-term and long-term gains.

But that's not all. With sensible options strategies, you can earn extra returns on your favorite stocks whether they go down or stay in a range for months. You can also set up strategies to buy more shares of your favorite companies at lower prices, and get paid a profit if your buy price doesn't come along. On the flip side, when you're ready to sell a stock, options can net you a higher sell price on your shares, or pay a profit even if your desired sell price hasn't materialized yet. These are just two simple examples -- there's actually an options strategy for just about any situation imaginable.

Stocks, meanwhile, are a binary investment: They only go up or down. And they're meant to be long-term investments. Options are a more flexible tool, offering profits in a wide variety of situations, usually measured in months. Still have doubts? Let's run through a few examples.

Buying a stock cheaper
Oracle (Nasdaq: ORCL  ) was recently trading above $21 per share. Assume you would like to buy shares of the software giant, or add to your existing shares, but only at a lower price. Rather than sit and hope that a better deal comes along, you could write ("sell to open") put options expiring in January 2010 with a $20 strike price. These options will pay you about $1.50 per share today, and that money is yours to keep. If you write one contract, you'll be paid $150 before commissions because each option contract represents 100 shares of the stock.

So, you write the option, get paid the premium, and then wait. If Oracle is below $20 by your option's January expiration date, you'll be "put" the shares into your account -- in other words, you get to buy the shares and own them for the long haul. You still keep the $1.50 per share you were paid to write the options, so your actual buy price on the stock is just $18.50, or more than 10% below today's price. Well done!

Now, if Oracle is above $20 by expiration, you just keep the $1.50 per share (which equates to a 7.5% return on your potential $20 buy price in under six months), the option expires, and you can consider your next move -- perhaps writing more put options for more income and another shot at buying Oracle cheaper. As long as you believe in Oracle and the valuation you're targeting, you can do this strategy repeatedly. But if you think Oracle is going to keep trending higher, you may want to own some shares, too.

There's nothing unusually risky about this put-writing strategy as long as you have the means to buy the stock if it declines. Mathematically, put-writing is less risky than buying a stock outright at today's higher price. The strategy is simply a way to buy a company you like if it declines to your desired price or lower by your option's expiration, or to be paid income if not. If you think, for example, that Procter & Gamble (NYSE: PG  ) is a good business at a good price, then writing puts on the stock is a sensible strategy, one that will could pay you regularly, or (if P&G declines enough) end up netting you shares of P&G at a lower, better buy price.

The two main risks: The stock you're targeting soars, and you don't own any shares yet (which is why we often suggest owning at least a partial position, along with writing puts); or, the stock tanks far below your net buy price. So selling puts might not be a great strategy for purchasing binary outcome stocks -- startup biotechs like Dendreon (Nasdaq: DNDN  ) and solar stocks such as SunTech Power (NYSE: STP  ) come to mind.

Ready to sell a stock
For this example, let's say you're ready to sell a stock if the right price comes along. Assume you own at least 100 shares of (Nasdaq: AMZN  ) , recently trading at $85. If shares were to reach $95 soon, you'd think they were overpriced, and you'd happily take your profit and go. Today, you could write $95 strike price call options on Amazon that expire in January 2010, and be paid $5 per share. That money is paid to you now and yours to keep.

Assume the stock ends the January expiration date anywhere below $95. You keep that $5 per share (which equates to a nearly 6% yield on the stock's current price, earned in under 6 months), and you keep your shares, too. As the options expire, you can consider your next move, perhaps writing new covered calls for another payment.

However, if Amazon is at or above $95 by the expiration date your shares are "called" away from your account, sold at $95. You still keep the $5 per share, so your effective sell price is $100, a price you believe overvalues the stock. You've actually earned additional profits while selling a stock you wanted to sell anyway. The main downside to covered calls: If soars to any price above $100 by January, you would still be on the hook to sell your shares at a net $100. But if goes down, at least your covered calls earn you a profit while you wait for it to recover.

Options are strategic tools, not speculation
If you use the handle of a screwdriver to attempt to turn a screw, you won't be happy with the results. Like any tool, your outcome with options depends on how you use them. Options are great tools when used strategically, utilizing what you already know about a good business and its valuation. Warren Buffett has written put options (just like our first example on Oracle) to buy shares of Coca-Cola (NYSE: KO  ) cheaper long ago, and recently he was writing puts on Burlington Northern (NYSE: BNI  ) to buy more shares. To learn much more about options and our favorite strategies -- ones I've used publicly in real-money portfolios for years -- just enter your email below to receive our free educational video series on options.

Jeff Fischer (TMF Fischer) is advisor of Motley Fool Pro. Jeff owns shares of Oracle. The Fool owns shares of Procter & Gamble, an Income Investor selection. Coca-Cola is an Inside Value and Income Investor recommendation. SunTech Power is a Rule Breaker recommendation. is a Stock Advisor pick. The Fool has a disclosure policy.

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Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On August 05, 2009, at 6:18 PM, FOOLBEFREE wrote:


    When you say "or, the stock tanks far below your net buy price. So selling puts might not be a great strategy for purchasing binary outcome stocks -- startup biotechs like Dendreon (Nasdaq: DNDN) and solar stocks such as SunTech Power (NYSE: STP) come to mind.", you seem to indicate not to write puts for volatile stocks.

    If stock is volatile, I usually also buy a put at a lower price (protective put) to limit loss.

    To follow the Oracle example where you sold a put at $20, I sometimes also buy a put at $19. If stock collapses before Jan 2010, my loss is limited and I received a net credit in my account (the market's money) because the sell price of the put at $20 is higher than the purchase price of the put at $19.

    With this strategy I win about 70% of the times and I keep the market's money if ORCL stays above $20. If price is between $20 and $19, I buy 100 shares at $20, what I wanted to do originally.

    If ORCL collapses below $19, I buy 100 shares at $20 and I can sell (have the option to sell) these 100 shares at $19 to limit the loss. Or if I want to keep the ORCL shares, I sell the $19 put option before expiration.

    The purchase of a put at $19 is a protective put. The combination of selling and buying a put at different prices is a vertical put spread, good strategy if market is doing nothing or going up if you just want the premium. But it is also a good strategy to buy shares at lower prices with insurance.

    I do agree that we all should do safe option strategies as the ones you recommend.

  • Report this Comment On August 05, 2009, at 7:47 PM, OPTIONNUT wrote:


    I agree with your strategy but find it an onerous task to keep track of cover calls and/or puts. I find it easier to buy and track naked calls/puts...this is more risky but easier to track! Of course, this can be like a stock on either up or down steroids but your losses can be limited and it requires less overall money to participate.

  • Report this Comment On August 05, 2009, at 11:56 PM, Latinus wrote:

    Hi, FoolBeFree,

    Do you use the same expiration date on both puts?

  • Report this Comment On August 06, 2009, at 8:47 AM, stirlingthedog wrote:

    Great post Jeff.

    Did you know that there is a new mutual fund writing covered calls on their individual positions? The Schooner Growth & Income fund (SCNAX) may be a good way for novices to take advantage of the options strategy. Greg Levinson is the PM and I am sure he would love to talk to you about the strategy as they approach the end of their first year.

  • Report this Comment On August 06, 2009, at 11:41 AM, jimsan777 wrote:

    Writing covered calls at strike prices above the trend line and puts below the ttrend line seems to me to be the best overall strategy in uncertain times. It's called "straddeling" jimsan777

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