For a long time, I've felt like the cat who caught the canary. Despite being a Fool since 1994, I've been using stock options this past decade, and realized years ago what a strategic, useful, and profitable tool they can be -- even for a long-term stock investor. While options earn returns in the near term, measured in months or a few years, your stocks can be left alone to generate returns over many years, so you have the best of both investing worlds: near-term and long-term gains.
But that's not all. With sensible options strategies, you can earn extra returns on your favorite stocks whether they go down or stay in a range for months. You can also set up strategies to buy more shares of your favorite companies at lower prices, and get paid a profit if your buy price doesn't come along. On the flip side, when you're ready to sell a stock, options can net you a higher sell price on your shares, or pay a profit even if your desired sell price hasn't materialized yet. These are just two simple examples -- there's actually an options strategy for just about any situation imaginable.
Stocks, meanwhile, are a binary investment: They only go up or down. And they're meant to be long-term investments. Options are a more flexible tool, offering profits in a wide variety of situations, usually measured in months. Still have doubts? Let's run through a few examples.
Buying a stock cheaper
So, you write the option, get paid the premium, and then wait. If Oracle is below $20 by your option's January expiration date, you'll be "put" the shares into your account -- in other words, you get to buy the shares and own them for the long haul. You still keep the $1.50 per share you were paid to write the options, so your actual buy price on the stock is just $18.50, or more than 10% below today's price. Well done!
Now, if Oracle is above $20 by expiration, you just keep the $1.50 per share (which equates to a 7.5% return on your potential $20 buy price in under six months), the option expires, and you can consider your next move -- perhaps writing more put options for more income and another shot at buying Oracle cheaper. As long as you believe in Oracle and the valuation you're targeting, you can do this strategy repeatedly. But if you think Oracle is going to keep trending higher, you may want to own some shares, too.
There's nothing unusually risky about this put-writing strategy as long as you have the means to buy the stock if it declines. Mathematically, put-writing is less risky than buying a stock outright at today's higher price. The strategy is simply a way to buy a company you like if it declines to your desired price or lower by your option's expiration, or to be paid income if not. If you think, for example, that Procter & Gamble
The two main risks: The stock you're targeting soars, and you don't own any shares yet (which is why we often suggest owning at least a partial position, along with writing puts); or, the stock tanks far below your net buy price. So selling puts might not be a great strategy for purchasing binary outcome stocks -- startup biotechs like Dendreon
Ready to sell a stock
For this example, let's say you're ready to sell a stock if the right price comes along. Assume you own at least 100 shares of Amazon.com
Assume the stock ends the January expiration date anywhere below $95. You keep that $5 per share (which equates to a nearly 6% yield on the stock's current price, earned in under 6 months), and you keep your shares, too. As the options expire, you can consider your next move, perhaps writing new covered calls for another payment.
However, if Amazon is at or above $95 by the expiration date your shares are "called" away from your account, sold at $95. You still keep the $5 per share, so your effective sell price is $100, a price you believe overvalues the stock. You've actually earned additional profits while selling a stock you wanted to sell anyway. The main downside to covered calls: If Amazon.com soars to any price above $100 by January, you would still be on the hook to sell your shares at a net $100. But if Amazon.com goes down, at least your covered calls earn you a profit while you wait for it to recover.
Options are strategic tools, not speculation
If you use the handle of a screwdriver to attempt to turn a screw, you won't be happy with the results. Like any tool, your outcome with options depends on how you use them. Options are great tools when used strategically, utilizing what you already know about a good business and its valuation. Warren Buffett has written put options (just like our first example on Oracle) to buy shares of Coca-Cola