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Can eBay Save General Motors? 

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Buicks and Chevys and Cadillacs -- oh, my!

General Motors is turning to eBay (Nasdaq: EBAY  ) as an outlet to move the cars collecting dust on its dealer lots. Most of the GM showrooms in California will be participating in the trial, starting tomorrow.

Selling cars through eBay is nothing new. This wouldn't be the first time that visitors checking out a Gilligan's Island lunchbox are a click away from bidding on an Escalade. eBay Motors is a major contributor to the online marketplace, at least  in terms of gross merchandise value.

However, most of the cars available on eBay are used cars. The roughly 225 participating dealers will be listing their new wheels this time.

This is a logical move, with so much inventory to clear out. It's also one step short of having (Nasdaq: OSTK  ) on speed dial. But I wonder how the folks working the showroom are taking this. Local dealers will always be necessary for fulfillment, maintenance, and test drives, but won't this eventually eat into commissionable car sales? Surviving dealers may be getting a piece of the action now, but isn't GM just one step closer to becoming the Dell (Nasdaq: DELL  ) of automakers, by selling directly to the end user and eliminating the final layer of markups?

Companies have been using the Web for years to move new cars. Autobytel (Nasdaq: ABTL  ) , the media-owned, and Internet Brands' (Nasdaq: INET  ) CarsDirect are popular sites with potential car buyers. Educated consumers no longer need to head to the local lot for a case of sticker shock.

Did it take bankruptcy, stalled plants, and shuttered dealers to force a humbled GM to sell new cars alongside Beanie Babies and Pez dispensers? Does it matter, really? If it works, expect Ford (NYSE: F  ) , Toyota (NYSE: TM  ) and others to follow suit.

GM's leading the way, Believe it.

More items in the eBay bid basket:

eBay is a Motley Fool Stock Advisor selection. Dell and eBay are Motley Fool Inside Value picks. Save your bidding card and try any of our Foolish newsletter services free for 30 days.

Longtime Fool contributor Rick Munarriz is a satisfied eBay user, with 177 positive feedbacks to show for it. He owns no shares in any of the companies in this story and is also a member of the Rule Breakers analytical team, seeking out the next great growth stock early in its defiance. The Fool has a disclosure policy.

Read/Post Comments (3) | Recommend This Article (7)

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Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On August 10, 2009, at 5:11 PM, plange01 wrote:

    GM will close.after the way this disgrace of a company treated its own dealers,crediters and stockholders then refused to pay accident victims GM embarassed the entire country .no one needs to buy from this company no one...

  • Report this Comment On August 11, 2009, at 1:29 AM, ozzfan1317 wrote:

    I fel bad for th people that work there th company is run horribly and pretty much doomed. Bankruptcy will just buy it a couple of years doesnt really change much.

  • Report this Comment On August 11, 2009, at 10:23 AM, plange01 wrote:

    ebay needs to think twice before getting involved with trash like GM.this disgrace of a company needs to be selling its remaining assets and preparing to close for good....

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