The kids are headed back to college, but with fewer Macs.
A recent survey from consumer electronics website Retrevo says that 49% of students plan to buy Windows laptops and 34% want netbooks. Only 17% said they would buy Macs.
What happened, Apple
Retrevo's answer is, not surprisingly, the economy. Kids or their parents aren't willing to pay $1,000 for a new Mac when they can get a comparable PC from Dell
There are plenty to choose from, thanks to increasing interest in this form factor among chip makers and hardware and software suppliers. Intel
Apple is one of the few that doesn't, if the public statements of CEO Steve Jobs and COO Tim Cook are to be believed. I've backed that decision more than once. Apple doesn't do well playing follow-the-leader.
But there's also little doubt that high-function, lower-cost, small form factor machines are here to stay -- at least for a while. Apple needs an answer for this market; it needs to ship the iTablet. Soon.
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