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An Inside Peek at Consumer Confidence

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How do you feel about the economy?

Does that seem too touchy-feely to use as a real gauge of the economy? Well, the Conference Board's report on consumer confidence was a key ingredient in the market's gains yesterday. Apparently the rebound in consumer confidence caused investors to catch a whiff of the sweet smell of recovery.

But what the heck does "consumer confidence" mean? Later this week, we're going to see a second measure of consumer confidence out of the University of Michigan in conjunction with Reuters. To get a better idea of what this data means, I dug up the survey and weighed in with a little sentiment of my own.

1. We are interested in how people are getting along financially these days. Would you say that you (and your family living there) are better off or worse off financially than you were a year ago?

Worse off. Thankfully, from an income perspective, my family is in about the same position that we were last year.

The overall financial picture is another story, though. Living in Las Vegas, we've experienced one of the worst housing markets in the country. While a fixed mortgage keeps our payments manageable, prices have fallen further than singer Chris Brown's reputation.

Meanwhile, an investment portfolio that includes hard-hit stocks like Bank of America (NYSE: BAC  ) and American Express (NYSE: AXP  ) provides the second part of the financial one-two punch.

2. Now looking ahead -- do you think that a year from now you (and your family living there) will be better off financially, or worse off, or just about the same as now?

Better off. The job market is a pretty bleak place right now, and more so in Las Vegas, with casinos like MGM (NYSE: MGM  ) , Las Vegas Sands (NYSE: LVS  ) , and Wynn (Nasdaq: WYNN  ) facing tough times. Should either my spouse or I lose our jobs, I may have to set up a lemonade stand on the Las Vegas Strip.

Job concerns aside, houses seem to actually be selling once again, which bodes well for prices a year from now. The stock market has already had a heck of a rally, and although I'm a bit concerned about the overall market valuation, at this point I'm expecting to see the market at least stable between now and this time next year.

3. Now turning to business conditions in the country as a whole -- do you think that during the next 12 months we'll have good times financially, or bad times, or what?

Bad times. I initially answered "good," but then realized that it's only going to be good in the way that burlap underwear is good after changing out of iron bloomers. On an absolute basis, I expect that the next year will continue to bring challenges. Unemployment will remain high, concerns over how the Federal Reserve plans to manage the money supply will linger, and consumers will remain more protective of their wallets.

4. Looking ahead, which would you say is more likely -- that in the country as a whole we'll have continuous good times during the next five years or so, or that we will have periods of widespread unemployment or depression, or what?

Good times. While I have my concerns about some of the programs that the government has introduced to deal with the downturn, I'm optimistic about the coming five years. It may not be continuous good times, where everyone parties like it's 1999 (or 2006), but I think economic activity and employment will both be on an uptrend.

5. About the big things people buy for their homes -- such as furniture, a refrigerator, stove, television, and things like that. Generally speaking, do you think now is a good or bad time for people to buy major household items?

Good time. I need to qualify this by saying that I'm not recommending that everyone grab their credit cards and run out to Best Buy (NYSE: BBY  ) and Lowe's (NYSE: LOW  ) to spend like drunken sailors -- after all, that's what got us into this mess. However, for those who have cash -- yes, cash, not credit -- now can be a great time to find deals on all sorts of products.

Good value investing means buying low. Buying or replacing a major appliance when sellers are desperate to move merchandise seems like a pretty savvy move.

What happens next?
The U of M survey tallies opinions from 500 respondents. The folks with the calculators jam the resulting numerical data through a formula.

The result is a tidy number that gives an idea of how consumers broadly feel about their financial position and prospects for the future. And while the people answering this questionnaire generally won't be economic forecasters, these regular consumers (not economic forecasters) make up 70% of the U.S. economy.

Now that you see how the sentiment index works, and where I stand, why not share your thoughts on where you think the economy is headed? Scroll down to the comments section and chime in.

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Best Buy is a Motley Fool Stock Advisor recommendation. American Express, Best Buy, and Lowe's Companies are Motley Fool Inside Value recommendations. The Fool owns shares of Best Buy. Try any of our Foolish newsletters today, free for 30 days

Fool contributor Matt Koppenheffer owns shares of Bank of America and American Express, but does not own shares of any of the other companies mentioned. You can check out what Matt is keeping an eye on by visiting his CAPS portfolio, or you can follow Matt on Twitter @KoppTheFool. The Fool's disclosure policy is cool as a cucumber and confident as a cantaloupe.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On August 26, 2009, at 11:24 AM, jason2713 wrote:

    If you have money, and a stable job (which are few and far between), now is a great time for you! If you're uncertain about your job, or lost your job, these are horrible times for you. It all comes down to who has the cash, and who doesn't. Credit even if offered by the shovel full won't do anyone any good if you can't pay the bill when it comes, even the minimum payment. It also deepens the already huge hole many people find themselves in.

    The problem I see with this "recovery" is 1) unemployment is high and 2) there just isn't any demand because of the deep debt people are in.

    The consumer is going to focus on getting themselves out of debt or staying afloat for now. This problem is going to last for many, many years.

  • Report this Comment On August 26, 2009, at 11:46 AM, TMFKris wrote:

    I think I'm better off financially than I was a year ago mostly because I moved to a place with cheaper rent. But that doesn't make me confident about going out and buying big-ticket items that might help fuel the economy.

    TMFMiloBreathed (Kris), Motley Fool copyeditor

  • Report this Comment On August 26, 2009, at 12:23 PM, maxinebuck wrote:

    Manufacturing should stop being viewed as global competition. Instead, it should be viewed as global sharing.

    Every country should have 2 specific lists. One for manufactured at home consumer goods and one for imported consumer goods.

    These 2 lists should contain different products so those made at home NEVER compete with the imported goods for sales.

    Every country could have different ideas about what to make at home and what to import.

    Since every country would be manufacturing goods, there are plenty of goods available to export to other countries who want to have those specific goods imported.

    Decent paying manufacturing jobs would be quickly available worldwide, imports and exports would increase worldwide.

    More expensive green technology could be used to build manufacturing plants as the consumer goods produced will NEVER complete with imports for sales until they are exported.

    The competition we see today for who can manufacture the cheapest product would evaporate.

    Instead, the newly employed consumer may want to look for the best quality product to purchase.

    All this takes is a change in policy to acheive.

    This is a simple solution that doesn't send us and future genertations further into debt.

    This can quickly solve the unemployment problem and soon thereafter, the housing crisis and credit crunch.

  • Report this Comment On August 26, 2009, at 3:05 PM, plange01 wrote:

    consummer confidence? the US is entering its 9th month in a depression.20% unemployment,1,850,000 forclosures,rising oil,inflation,taxes and bankruptcys!until there is a few months of positive job growth things will get worse.at this point that is all that matters no jobs, no spending, no nothing...depression

  • Report this Comment On August 28, 2009, at 3:01 PM, nymayor wrote:

    I am the mayor of a small town in NY. Our revenue from such things as sales taxes, mortgage fees, bldg dept fee, is so far down that we will not make our estimates. And, I speak to 3-4 business people very day, ranging frm major players to small shopkeepers, and NONE of them see any sort of a turnaround in their businesses. Only one RE lawyer had even a glimmer of new business. We have cut expenses, not filled positions and are considering an incentive retirement offer to further reduce staff. Due to union contracts, we cannot do unpaid furloughs, although I tried, and failed, to get a voluntary program going.

    99% of people are paying their taxes, becuase they know I will foreclose if they fall 3 yrs behind.

    It is NOT a pretty picture here, and I don't see a brighter future any time soon.

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