Boeing's Lucky Number: 7? 8? 7?

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"The woods are lovely, dark, and deep,
But I have promises to keep,
And miles to go before I sleep,
And miles to go before I sleep."

I realize it's a little late for entry in the Fool's Poetry Month competition, but Robert Frost's poem seems especially apropos today in relation to Boeing's (NYSE: BA) big announcement. On Thursday, the aerospace giant ignored my advice (and not for the first time), boldly going where it's so often gone before ... namely, out on a limb.

How far out?
About a year. Reading from the press release: "the first flight of the 787 Dreamliner is expected by the end of 2009 and first delivery is expected to occur in the fourth quarter of 2010." Within three years after start-up, Boeing expects to be building the things at the rate of 10 per month.

I suppose if you're a Boeing customer, that's good news. All Nippon Airways should begin seeing the first units of its 50-plane order arriving on the tarmac in a little over a year (albeit two years overdue). Meanwhile, suppliers like Honeywell (NYSE: HON), United Tech (NYSE: UTX), and Spirit AeroSystems (NYSE: SPR) now know that it will be 2013 before they can really ramp up their 787 fulfillment operations and generate revenues as Boeing cranks the planes out.

It's going to be a long wait, but here in investor-land, nobody's interested in waiting. To the contrary, they've been chomping at the bit for good news, and bid up Boeing shares 8% in anticipation that "the worst is over."

Not so fast
Pity Boeing doesn't feel the same. In conjunction with its new timeline, Boeing released a damage assessment on the delays already incurred. Specifically, multiple tweaks and revamps required to work out the kinks on the first three 787 models have rendered them essentially unsaleable. Boeing is therefore reclassifying each plane as an exercise in "research and development" -- rather than as "inventory" eventually to be sold. The long and short of this is that Boeing's taking a $2.21-per-share pre-tax charge to earnings this quarter -- turning an expected profit into an almost certain loss.

As bulls grow horns, analysts bare claws
Investors may be shrugging off the earnings warning as "just numbers," but companies who make it their business to worry about numbers aren't nearly as sanguine. In the wake of Boeing's announcement -- at the same time as investors were buying Boeing hand over fist -- two credit raters chimed in on downbeat notes.

Standard and Poor's expressed skepticism that all is now well with Boeing. While S&P had already factored a 2010 delivery date into its credit ratings, the credit rater points out that delays that have already happened can still hurt Boeing.

Specifically, S&P fears that even if Boeing keeps its latest promise, we could see further cancellations and deferrals of not just 787 orders, but also other models such as the 737. Current customers like Delta (NYSE: DAL), Continental (NYSE: CAL), or AMR (NYSE: AMR) could follow the route Qantas recently took -- canceling some orders and deferring others as they discover that planes they absolutely had to have two years ago, no longer seem essential in an era of declining air traffic and cash flows stretched to breaking. The longer Boeing waits to begin executing its side of the sales contract, the more chance customers will rethink their commitments to their side.

Miles to go
Next door at Fitch, the concern is more immediate. Fitch points out that Boeing has "doubled" its debt load over the past six months. This puts the aerospace giant in a parlous state, as it begins to spend on the parts it will need to begin building 787s. Fitch warns that we could see Boeing's capital needs burning cash all the way from now through the end of 2010. Boeing's got many "miles to go" before investors can sleep soundly again.

And then there's the unspoken disaster scenario: What if Boeing, debt-laden and burning cash, fails to meet its latest deadline -- postponing positive free cash flow even longer? No ... that's a fate too dire to think about.

Foolish takeaway
Six times Boeing has set a date for delivery of its ill-fated 787 Dreamliner. Six times, it's failed to deliver. For all our sakes, let's hope the seventh time's the charm.

Robert Frost never said that "it's always darkest before the dawn," but it well could be. Is now the time to take a gamble and buy Boeing? On Fool.com, we report, but at Motley Fool CAPS you decide. Click on over and tell us what you think.

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Fool contributor Rich Smith owns shares of Boeing. Spirit AeroSystems Holdings is a Motley Fool Hidden Gems recommendation. The Motley Fool has a disclosure policy.

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On August 31, 2009, at 1:20 PM, dockofthebay wrote:

    It is worth mentioning that both Copa Airlines and WestJet both ordered new 737s recently. Although the 787 story has been a debacle, Boeing still has a large backlog overall.

  • Report this Comment On September 01, 2009, at 12:31 AM, memoandstitch wrote:

    Does Scott Carson's retirement count as the 7th? Usually no one wants to retire before the most ambitious commercial project is completed.. unless you fear you'll never be able to retire.

  • Report this Comment On September 01, 2009, at 10:41 AM, TMFDitty wrote:

    True enough, dockofthebay.

    In fact, the 737s seem to be selling briskly. Once Boeing gets the kinks worked out of the 787 system, I'm confident it will sell well -- but the waiting, and the drumbeat of missteps, is absolute Chinese water torture.

    --TMFDitty

  • Report this Comment On September 01, 2009, at 11:32 AM, jmswtlk wrote:

    In order to dismount from a limb that one might be on, one needs to recognize the predicament. Methinks that Scott would not know, however Jim A will find out.

    http://7-oops-7.blogspot.com/2009/06/out-on-limb.html

  • Report this Comment On September 01, 2009, at 12:55 PM, oftrue wrote:

    Delta and American should get those 787 at all cost. Both of them are long overdue for replacing older widebody aircrafts in the 767 class.

  • Report this Comment On September 04, 2009, at 9:58 PM, jrwooldr wrote:

    I wonder what the court decision announced today will do to airlines deciding where to buy planes? I think Boeing is going to come out way on top. The 787 is a game changer. Passengers are going to love the ride and the range shoots holes in the international hub and spoke system, not to mention a 20% improvement in "mileage" (and no I'm not a Boeing employee or stockholder).

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