Costco's (Nasdaq: COST ) Jim Sinegal is not your typical CEO. He spends the majority of his time visiting his stores, not in his office. He deals with customer complaints directly. And he gets criticized on Wall Street for being too generous to his employees. (Sinegal says that Costco’s decision to pay its workers more than Wal-Mart (NYSE: WMT ) is good business, not altruism.)
Coming Friday: Sinegal talks mattress mishaps, cake baking, and customer satisfaction.
See the first part of our interview with Jim Sinegal here!