Check Out of This Hotel Stock

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Marriott's (NYSE: MAR) empty rooms are enough to make shareholders so lonesome they could cry.

Hotels, casinos, resorts, and essentially all industries with vacation elements have really struggled through this economic downturn. Walt Disney (NYSE: DIS) has proven to be a somewhat recession-resistant anomaly, managing to scrape by without too much bottom-line damage, even in its resort segment. But others, like Las Vegas Sands (NYSE: LVS) and MGM Mirage (NYSE: MGM), have really felt the sting to their financials. In its third quarter, Marriott would have gotten away with decent results, had it not been for some meddling impairment and restructuring charges.

Marriott's revenue slipped 16.6% -- with declines in every category -- to $2.47 billion. From there, a $614 million timeshare strategy impairment charge helped send the quarter spiraling into the red, landing at a $466 million loss, or about $1.31 per diluted share. Excluding the charges, adjusted net income was $15 million, or $0.15 per share, but revenue per available room on comparable properties worldwide fell about 20% from last year.

Bizarro market
Weirdly enough, despite the terrible economy and relatively poor performances by many in the industry, the market is eating up hotel stocks as if they were the best continental breakfast investors have ever tasted:

Company

Closing Price as of 10/9

52-Week Low

Rise From Low

Wyndham Worldwide (NYSE: WYN)

17.92

2.55

603%

Host Hotels (NYSE: HST)

11.43

3.08

271%

Starwood Hotels (NYSE: HOT)

33.26

8.99

270%

Marriott

26.80

11.88

126%

InterContinental Hotels

13.11

5.98

119%

Choice Hotels

31.04

18.25

70%

Source: Yahoo! Finance.

At a time when much of the market is feeling worse than it did during the Great depression, all but one of these major hospitality stocks has doubled from their yearly lows. And while not all of them have posted actual losses, none of them has accomplished what you'd expect to see when a stock jumps as much as these have: solid revenue and earnings growth.

Living in a dream world
Meanwhile, I've seen little evidence to suggest that there have been fundamental improvements to the overall economy. I view this run-up as an overreaction to the lows these companies experienced when general sentiment was that the worst was yet to come. Moreover, I'm of the opinion that the economy still has a long way to go before it truly recovers. Bail out from this bandwagon before it drives straight off a cliff.

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Fool contributor Chris Jones owns no shares of any company mentioned in this article. Walt Disney is a Motley Fool Stock Advisor selection and a Motley Fool Inside Value recommendation. Try any of our Foolish newsletters today, free for 30 days. The Motley Fool's disclosure policy can check out anytime it likes, but it can never leave.

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On October 12, 2009, at 10:06 PM, Coebomb wrote:

    Double digit short % of float on HOT and MAR. Why wouldn't WYN have equally high short interest?

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Related Tickers

11/24/2009 2:24 PM
HST $10.00 Down -0.17 -1.67%
Host Hotels & Reso… CAPS Rating: **
LVS $15.63 Down -0.41 -2.56%
Las Vegas Sands Co… CAPS Rating: **
MAR $25.53 Down -0.72 -2.74%
Marriott Internati… CAPS Rating: *
HOT $31.48 Down -0.64 -1.99%
Starwood Hotels &… CAPS Rating: *
DIS $30.24 Down -0.24 -0.79%
The Walt Disney Co… CAPS Rating: ****
WYN $18.79 Down -0.27 -1.42%
Wyndham Worldwide… CAPS Rating: **
MGM $10.41 Down -0.35 -3.25%
MGM Mirage CAPS Rating: **

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