Bored of Directors at Sirius XM

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The Sirius XM Radio (Nasdaq: SIRI) boardroom is shifting, but there's no cause for alarm.

Chairman Gary Parsons resigned from the company yesterday. The move isn't really a surprise. Parsons helped guide XM through satellite radio's infancy, but this is Mel Karmazin's company now.

The combination of Sirius and XM may have been billed as a merger of equals, but it was Karmazin's Sirius that was pulling all the strings in acquiring the larger -- yet slower-growing -- XM last year.

Parsons gets to leave the company at an opportune moment. After posting breakeven results for the first time -- and nabbing a Standard & Poor's credit rating upgrade -- no one can accuse Parsons of bailing out of a sinking ship. Sirius XM is here to stay.

Although it accepted Liberty Capital's (Nasdaq: LCAPA) financial aid under cutthroat terms, it has gone on to prove that it will be the one shoveling dirt over terrestrial radio's casket -- and not the other way around.

Parsons' chairmanship is being passed on to non-executive director Eddy Hartenstein. He's the CEO of the Los Angeles Times, but don't hold the demise of print media against him. He also spent a few years heading up DirecTV (NYSE: DTV), and it's been widely speculated that John Malone's Liberty angle will find a way to cross-promote DirecTV satellite television subscriptions with Sirius XM satellite radio memberships.

So rest easy, investors.

It was three years ago when Pierce Roberts resigned from the XM board, warning of "a significant chance of a crisis on the horizon." XM fell into Sirius' arms a year later.

No one believes the sky is falling anymore.

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Longtime Fool contributor Rick Munarriz is a subscriber to both Sirius and XM. He does not own shares in any of the companies in this story. He is also a member of the Rule Breakers analytical team, seeking out the next great growth stock early in its defiance. The Fool has a disclosure policy.

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On November 13, 2009, at 2:33 PM, DiscoFinance wrote:

    Regarding Sirius XM stock, The SEC may be finally doing something proactive. Just read SEC requested a copy of STOCK SHOCK--new movie about market manipulation and naked short selling of Sirius XM stock (among others). Remember the 5 cents/share earlier this Year? Amazon has the movie on DVD or www.stockshockmovie.com.

  • Report this Comment On November 13, 2009, at 3:16 PM, SIRIDoom wrote:

    SIRI is a very sick company living off debt. Slower growth and continued economic decline could end SIRI.

    SIRI is paying muti millions in one time fee's each quarter to service debt.

    One last advertising push has so far provided only a pennies of up and down trading. Not looking very good Mel.

    Rev-Split is the only solution to the pending NASDAQ delisting in March...

  • Report this Comment On November 13, 2009, at 3:18 PM, SIRIDoom wrote:

    SIRI is a very sick company living off debt. Slower growth and continued economic decline could end SIRI.

    SIRI is paying muti millions in one time fee's each quarter to service debt.

    One last advertising push has so far provided only a pennies of up and down trading. Not looking very good Mel.

    Rev-Split is the only solution to the pending NASDAQ delisting in March...

  • Report this Comment On November 13, 2009, at 3:25 PM, morons wrote:

    How much do they pay you to stock bash Siri-Doom?

    You obviously don't have a day job.

  • Report this Comment On November 13, 2009, at 3:27 PM, morons wrote:

    SIRIDoom. You must be a lot of fun at parties.

  • Report this Comment On November 13, 2009, at 3:28 PM, morons wrote:

    Did you have to sell the house to cover your shorts?

  • Report this Comment On November 13, 2009, at 3:40 PM, SIRIDoom wrote:

    A cup of coffee or a share of SIRI. I will take the coffee.

    The share price tells all that need be said about bashing…

    Rev-Split

  • Report this Comment On November 13, 2009, at 5:47 PM, WoodyDog1400 wrote:

    Rick good article. To the point finally.

    SIRIDoom, you need to move on, you post are annoying. Serioulsy, move on kid.

  • Report this Comment On November 13, 2009, at 6:32 PM, ItAintCool wrote:

    "Rev-Split, Rev-Split, Rev-Split!" Geez SIRIDouche, you sound like like Dustin Hoffman in "Rain Man".

    Now say "10 minutes to Woppner!" and "I'm definitely a good driver." over and over.

    Gary Parsons was irrelevant to SiriXM, since the merger. He could have had a sat-radio monopoly 5 years ago if he had hired Howard Stern on XM instead of letting him go to Siri. Now instead of having his company driven into the ground he's retiring with a golden parachute thanks to Mel and Dr. Martine.

    It's better to get rid of the dead weight now, before the company skyrockets and has to pay this joker 10 times as much to leave.

    I'm sorry SIRIDouche, I didn't read your original insightful comments about SIRI's increased credit rating by S&P. Please refer us to them when you can.

    Perhaps you can go post back at "The Street", where Cramer and his lackeys are still trying to bash the stock so they can get back the $ they lost on all the short calls they made over the last week.

    And you know what, I'd rather buy 2 shares of Siri now than a cup of coffee (if you count the going Starbucks rate for a cup). Too much coffee makes me take a poop, but too much Siri has made me a tidy profit.

  • Report this Comment On November 14, 2009, at 5:57 AM, morningstar999 wrote:

    "As chairman of the board, Gary has very effectively steered our

    company in the right direction, through our merger and beyond,” Mel

    Karmazin, Sirius XM’s CEO, said in a statement. “… I am also looking

    forward to working closely with Eddy in his new role. As an

    independent director, he will bring an important new perspective to

    the chairmanship; a perspective that our stockholders will benefit

    from."

    Can anybody explain what benefits Mel is pointing at ?

  • Report this Comment On November 14, 2009, at 4:27 PM, multi007 wrote:

    As an owner of several thousand shares of SIRI, I have been curious how SIRI is planning to counter the delisting issue. I suspect the reverse split will be the solution, but unless the economy turns around and the new subs stay subs, and the high cost talent is allowed to go or they agree to a better pro SIRI contract (read: Stern), there is much life left in SIRI. I think the problem with the high cost talent is that everyone thought that SIRI/XM was going to be the biggest thing since sliced bread and that everyone would profit off the soaring stock price. However, with a struggling company, high cost talent wont do it. After all, the last stat I heard was that 1% of subs are subs because of Stern. That a rather high "per sub" cost.

  • Report this Comment On November 15, 2009, at 12:54 AM, ItAintCool wrote:

    Multi007 "After all, the last stat I heard was that 1% of subs are subs because of Stern. That a rather high "per sub" cost."

    Where did you hear this? Now let me give you the facts. Prior to Stern joining SIRI, they only had 600,000 subscribers, that was after many years of operation (XM already had several million subscribers). The hope was that if Howard could bring even 1 million of his listenrs to Siri it would have paid his $500 million contract.

    Well between October 2004 and February 2006 (that's the time between when they first announced Howard would join SIRI up to the 1st quarter they actually had Howard,) SIRI gained 2.7 million subscribers (making a total of 3.3 million). Sirius even said that the biggest days ever for units being activated were the first 2 days of Howard's broadcast and that was over 100,000 units. Coincidence? I think not. 2.7 million people joined after his announcement of coming to Sirius. His "per sub" cost was well paid for and then some.

    Now let's even say that since that point nobody subscribed to Siri for Howard (which is impossible for me to believe but lets say it's so). Out of 18 million people currently subscribing to SIRIUS-XM, that would make at least 2.7 million people or 15% of all Siri-XM listeners joined for Howard. But according to your sources only 1% of people bought SIRI for Howard. So that means only 180,000 out of 18 million have ever subscribed because of Howard? Please give me your source. I'd love to laugh at it.

  • Report this Comment On November 16, 2009, at 10:03 AM, SIRIDoom wrote:

    Suckers

    Why not give your money to the Poor. Mel CarmaCrook and Goldman have SIRI under control. Buy SIRI and get milked.

    I guess every generation must learn it’s own lessons…

    SIRI Rev-Split soon…

  • Report this Comment On November 16, 2009, at 1:09 PM, ItAintCool wrote:

    The only "Suckers" are the ones that actually listened to SIRIDouche, MF, Cramer & The Street. I've made a lot of money on going long on SIRI. You, like MF & TS, have only been spinning half-truths and hyperbole.

  • Report this Comment On November 17, 2009, at 3:27 AM, DCDeliberate wrote:

    Hey ItAintCool -

    Um... When SIRI signed Howeird, XMSR did NOT have "several million subscribers." It was about 2.5 and they ended up signing MLB for 650 Million. So..... get your estimates in the ballpark.

  • Report this Comment On November 17, 2009, at 1:25 PM, b3rkut wrote:

    MORNINGSTAR999 -

    "He spent a few years heading up DirecTV (NYSE: DTV), and it's been widely speculated that John Malone's Liberty angle will find a way to cross-promote DirecTV satellite television subscriptions with Sirius XM satellite radio memberships."

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