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You Can Make Money in Any Market

Do you know what still gets me about the 2008 stock market crash?

Somebody out there made a bundle off it.

I know, it's hard to believe. Lots of folks' retirement account balances are still way down, despite the strong rally we've had since last March. It still blows my mind that every single stock mutual fund (all 11,579 of them) was down in 2008. And big names from Akamai (Nasdaq: AKAM  ) to Boeing (NYSE: BA  ) -- and that's just the beginning of the alphabet -- are still way off of their pre-crash highs, even now.

But somewhere out there are investors who made money in 2008 and early 2009. Lots of money, in some cases.

Many are professionals, of course -- hedge fund managers and others with access to sophisticated tools and strategies -- but others are just ordinary individual investors like you and me. Like you and me ... except that they've learned to use tools and strategies we haven't.

Like going short.

The long and short of it
Most mutual funds aren't allowed to short stocks -- to borrow and sell them, in other words, betting that they'll be able to buy the stock back at a lower price and make money on the difference. Many individual investors avoid the practice as well. The risks are high, the upside is limited, and shorting can't be done at all without a margin account, which excludes most retirement accounts.

But sometimes shorting a stock -- or a sector, or an index -- is a prudent investment. Markets go down as well as up, as we've all learned in the last 18 months. Sectors fall out of favor. Companies sometimes appear headed for disaster long before the wider market catches on, as was the case with Lehman Brothers for a while. Bubbles appear, become evident to some, and then pop.

Shorting banks, oil, or other commodities in mid-2008 would have been an excellent move, and the weaknesses in all three of those areas were visible to some folks at the time. But how many profited? A lot fewer, because shorting is dicey, and, as I mentioned previously, it's a strategy unavailable to most who do their investing via IRA accounts.

But that has been changing. New tools allow investors to take short positions without the need for a margin account. These offer great opportunities for the informed -- along with some new risks.

Enter the short ETF
Most investors are familiar with exchange-traded funds. ETFs track a wide variety of indexes and are traded throughout the day, like stocks. In recent years, companies like ProShares have created families of short ETFs -- investments that go up when the indices they track go down. (And -- this is important -- vice versa.)

The selection has grown rapidly. ProShares alone offers an extensive selection covering all the major U.S. and international indices, sectors from financials to industrials to health care, commodities including gold and crude oil, major currencies, and more.

Be careful of that lever
Many of these are leveraged, or what ProShares calls "UltraShort," so for every 1% move down in the underlying index, the fund is supposed to go up about 2%. They don't track precisely in practice, but close enough to work out well if you're right, and to cost you a bundle if you're wrong (although, unlike a true short position, you can't lose more than your original investment). Still, tread very carefully with these products.

The lack of precision has been an issue for some short ETFs. While a fund like UltraShort Health Care (NYSE: RXD  ) is designed to inversely track an index that includes obvious sector heavyweights like Johnson & Johnson (NYSE: JNJ  ) , Bristol-Myers Squibb (NYSE: BMY  ) , and Pfizer (NYSE: PFE  ) , the fund's actual holdings are complex derivatives, not short positions in those stocks. The "black box" aspect can be a turnoff for some.

Nonetheless, these ETFs remain useful tools -- not the one fund to carry you to retirement, but a way to take a well-thought-out position on the market, in a sector, or on a currency or commodity. But for once, I'll advise you to think in the short term on these investments. Long is the way to bet long term, since even if this rally fades and we retest last March's lows, the bear market won't last forever.

Putting it all to work
I've used short ETFs in a small way in the past 18 months. Most significantly, in the midst of the market crash in October of 2008, I threw a portion of my portfolio's cash position into UltraShort S&P 500 (NYSE: SDS  ) , which is a double-short on, you guessed it, the S&P 500.

My hope was that it would act as a sort of brake on my portfolio as the declines continued, and that's exactly how it worked out. In that case, the double leverage was exactly what I wanted -- to have a big effect with a relatively small investment over a short period.

More recently, I've explored using both long and short ETFs to take longish-term positions on currency movements and regional and sector strengths. The Fool's $1 million real-money portfolio, Motley Fool Pro, is employing similar strategies using ETFs and short positions together with a core stock portfolio, and I've learned a lot by following its investments.

If you're interested in learning more about Motley Fool Pro and long and short strategies using ETFs, the service will be reopening soon, but for 10 days only. To learn more, and to get your private invitation to join, simply enter your email address in the box below.

A version of this article first ran on December 23, 2008. It has been updated.

Fool contributor John Rosevear has no position in the stocks or funds named in this article. Pfizer is a Motley Fool Inside Value selection. Akamai Technologies is a Motley Fool Rule Breakers pick. Johnson & Johnson is a Motley Fool Income Investor pick. The Motley Fool has a disclosure policy.

Read/Post Comments (1) | Recommend This Article (7)

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Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On January 20, 2010, at 1:20 PM, MeTheContrarian wrote:

    Yes, some people made a bunch of money in 2008 :-) Not only that, stock market is a zero sum game, thus when you are loosing money, someone else is making money. Most traders loose money in the stock market. It has to be that way. It is built to be that way. You need to understand the investment environment and try to make better choices to win against the sharpest of all traders. This guy shorted the market at 2007 top and covered at March bottom for an 800 point gain on SP500:

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