There's apparently a new way to get rich through E*TRADE
Believe it or not, that's exactly what Lindsay Lohan is doing. Her camp believes that E*TRADE modeled a character in one of its E*TRADE Baby televised spots after her.
Let's go back to last month's Super Bowl, when E*TRADE introduced a spot in which the company's chatty spokestoddler is having a webcam chat with his girlfriend. He explains that he didn't call her the night before because he was diversifying his portfolio on E*TRADE. She's skeptical.
"And that milkaholic Lindsay wasn't over?" she asks.
That's when Lindsay pops into the screen at the E*TRADE Baby's house and says, "Milk-a-what?"
According to Lohan, one of countless Lindsays on the planet, the baby milkaholic is modeled after her.
It's a pretty ridiculous claim, but if the woman who sued McDonald's
The only similarity between Lohan and the E*TRADE character seems to be that they're both babies with limited screen time. But even if Lohan loses this fight, both she and E*TRADE will get what they want. Lohan will be in the news again, and E*TRADE may connect with mainstream audiences on tabloids and TMZ.com.
The discount-brokerage industry can use the infusion, too, after starting out the year on a sour note. Rivals Charles Schwab
The industry's fortunes brightened last month, when Schwab, TD AMERITRADE, E*TRADE, and Interactive Brokers
So let's give Lohan some credit for going after E*TRADE, now that the industry's prospects are improving. The "Lindsay" accusations seem frivolous to me, but I'm guessing that both Lohan and E*TRADE will milk this one nicely.
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