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Attractive Low Profit Margins

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Not all low profit margins are the same. While some should be avoided, others can be okay in the right circumstances. Learning to tell the difference could make a big difference in your portfolio.

Obviously, all else being equal, investors should prefer higher profit margins to lower ones. Why wouldn't you want a company you own to wring as many pennies of profit as it can from every dollar of revenue it takes in? Still, a company whose margins seem unimpressively low might become more attractive once you look at the big picture.

Is inventory moving briskly?
To find out, start by examining inventory turnover, which reflects how frequently a company sells out its stock of goods. For any given period of time, you can calculate it by dividing the cost of goods sold by the average inventory level. High inventory turnover can help make up for a company's low profit margin.

Let's look at a few specific examples. Industries with typically lower profit margins include retailers and supermarkets. In the following table, I've selected six companies that appear to have low profit margins, but are stronger than that one metric might suggest. Each is a solid business that ranks among the dominant players in its industry.


CAPS Rating (out of 5)

Recent Net Profit Margin

Recent Inventory Turnover

Whole Foods Market (Nasdaq: WFMI  )




Safeway (NYSE: SWY  )




Kroger (NYSE: KR  )




Target (NYSE: TGT  )




Wal-Mart (NYSE: WMT  )




Sears Holdings (Nasdaq: SHLD  )




Data:, Yahoo! Finance, Motley Fool CAPS.

While Whole Foods' 1.8% margin may seem paltry next to typically-high-margin companies like Apple and Microsoft, it's still much richer than its competitors. And on top of that, Whole Foods also sports steeper inventory turnover.

Among the discount retailers, Target's margin may be a little better than Wal-Mart's, but Wal-Mart is restocking its shelves more often.

It makes sense that Apple's margin, while high, is still considerably less than Microsoft. Apple makes and sells devices, while Microsoft mainly sells software. It costs Apple more to make each additional iPod or iPhone, but it doesn't cost Microsoft too much to just burn another CD of software.

High inventory turns or high profit margins aren't enough to guarantee stellar performances, but they're certainly promising signs. If you look at the average stock returns above, you'll see that in general, the high-turnover companies turned in relatively strong results.

Gather more data
The more calculations you master, and the closer you look, the better you'll become at identifying compelling bargains. Remember that you need to answer two key questions for yourself: Is this a high-quality company? And is its price attractive? Profit margins and turnover address the first question, while our valuation nook can help you learn more about the second.

What metrics do you examine most often when you study a stock? Let us know -- leave a comment below!

Longtime Fool contributor Selena Maranjian owns shares of Apple, Microsoft, and Wal-Mart. Microsoft and Wal-Mart are Motley Fool Inside Value selections. Apple and Whole Foods Market are Motley Fool Stock Advisor picks. Motley Fool Options has recommended a diagonal call position on Microsoft. Try any of our investing newsletter services free for 30 days. The Motley Fool is Fools writing for Fools

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Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On September 07, 2011, at 6:29 PM, bluesharkflame wrote:

    would a company be in business if it cost them $1.35 to make a good and only receive 15% profit margin roughly .21 cents on the good sold. we are talking about VOLUME 10,000 - 100,000 units sold? or even potentially more units sold?

    does it make sense to have this low of a profit margin in the grocery business?

    do you have examples of other successful companies with low profit margins IE car dealership selling a 15,000 car for $500 over invoice (that's what 3% profit??)

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