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Sirius XM's Quiet Before the Storm

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I wrote about the "comfortable calm" in shares of Sirius XM Radio (Nasdaq: SIRI  ) two weeks ago. The company's only gotten quieter since.

Its trading range has tightened even further, and the historically chatty satellite radio company has held back on cranking out press releases. A year ago, the company issued a press release signaling the start of the 2009 baseball season as a way to promote its XM play-by-play coverage. There was no such missive last week, heading into Sunday's season opener.

I'm not complaining. Sirius XM is letting its actions speak louder than words. When it reports its quarterly results next month, analysts expect the satellite radio giant to deliver its third consecutive quarter of breakeven results. Couple the meager profitability with growing cash flow, and Sirius XM is no longer a popular pick in corporate death pools.

After bouncing back with back-to-back quarters of net subscriber growth, Sirius XM expects to add another 500,000 net new listeners to its rolls this year.

The same company that couldn't catch a break as more automakers added music-gobbling hard drives and Apple (Nasdaq: AAPL  ) iPod jacks is now even seeing the car market roll its way. Ford (NYSE: F  ) and even the slammed Toyota (NYSE: TM  ) are posting robust sales, and nearly half of all cars with factory-installed receivers lead to paying subscribers.

Perhaps the company's silence is intentional. Sirius XM has scheduled a meeting later this month with NASDAQ OMX Group (Nasdaq: NDAQ  ) to discuss listing compliance, roughly a week before it has historically posted its first-quarter results. It may very well release encouraging metrics before the meeting, but it appears to be heading to its April 29 showdown with rolled-up sleeves.

The company will likely argue that it deserves to remain a Nasdaq-listed company -- despite its inability to consistently trade above the $1 minimum price requirement -- based on its market cap, enterprise value, and improving fundamentals.

Sirius XM won't have to twist the exchange's arm too hard, since it remains one of Nasdaq's most actively traded stocks.

Either way, the sleepy days at Sirius XM will end with a bang later this month, since Nasdaq's actions will either validate Sirius XM, or force it into a reverse split. No snooze bar lasts forever.

Should Sirius XM entertain the reverse stock split? Share your thoughts in the comment box below.

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Nasdaq OMX Group is a Motley Fool Inside Value selection. Apple and Ford Motor are Motley Fool Stock Advisor picks. Motley Fool Options has recommended a write covered calls position on Nasdaq OMX Group. Try any of our Foolish newsletters today, free for 30 days.

Longtime Fool contributor Rick Munarriz is a subscriber to both Sirius and XM. He does not own shares in any of the stocks in this article. He is also a member of the Rule Breakers analytical team, seeking out the next great growth stock early in its defiance. The Fool has a disclosure policy.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On April 06, 2010, at 12:58 PM, mhonarvar wrote:

    I say do a 2 to 1 reverse and get the price to about $1.80 to get rid of the delisting fear...

    the price will jump to over $2 each after a week or so...then slowly climb after each earning release shows its making money on all the new auto sales subs.

  • Report this Comment On April 06, 2010, at 2:48 PM, neeke1 wrote:

    Give a little more time for vehicle sales to increase. Adding new subscribers is the first key to success in increasing value of stock.

  • Report this Comment On April 06, 2010, at 2:48 PM, MrSato wrote:

    Either that or investors will be used to paying under a dollar for the stock, and after getting the delisting fear squelched for a quarter, the stock will end up below a dollar again... ticking off investors because they just got their investment cut in half - 50% loss.

  • Report this Comment On April 06, 2010, at 3:20 PM, WoodyDog1400 wrote:

    RS is due, get it above $5 to allow all inst to buy.

    Long SIRI!

  • Report this Comment On April 06, 2010, at 5:02 PM, southernbeachguy wrote:

    Knowledgable Sirus people say, NO Reverse Split, we don't want or need it. Those that want a R/S are either Bashers or haven't been with Sirus to know what is going on. NO REVERSE SPLIT.

  • Report this Comment On April 06, 2010, at 5:13 PM, MOTOX7 wrote:

    No reverse split and its a helluv a good time to buy it...My thought is it only takes one thing to happen to this monoply stock and its headed to the moon.

  • Report this Comment On April 06, 2010, at 6:26 PM, WoodyDog1400 wrote:

    Knowledgeable SiriusXM people can spell correctly and know that it needs a R/S due to lack of institutional investors. Thus the reason the knowledgeable Sirius investors approved the R/S previously and will do again soon. No R/S will KEEP the stock from advancing as no large institution orders can get placed... Those not familiar with the stock do not realize a R/S is not a bad thing if the company is a good one and it gets timed correctly with earnings report...do your DD.

  • Report this Comment On April 06, 2010, at 6:28 PM, WoodyDog1400 wrote:

    Knowledgeable Sirius people can spell correctly and know that it needs a R/S due to lack of institutional investors. Thus the reason the knowledgeable Sirius investors approved the R/S previously and will do again soon. No R/S will KEEP the stock from advancing as no large orders can get placed... Those not familiar with the stock do not realize a R/S is not a bad thing if the company is a good one...do your DD.

  • Report this Comment On April 07, 2010, at 3:55 PM, SIRIUSLYLONG wrote:

    Look at the volume of SIRI today. stronger volume than Citi bank. Shorts are about to get crushed. Replay of last years performance with institutional buying strong.

    Long SIRI

  • Report this Comment On April 07, 2010, at 10:30 PM, draland wrote:

    What, NO STORIES on SIRIXM today of all days by TMF ???

    I am shocked..............................LOL

  • Report this Comment On April 11, 2010, at 12:19 PM, multi007 wrote:

    Bought in at 60 cents a share. still a very happy person. the fact that TMF keeps bashing this stock makes this contrararian an accumulator of this stock. I'll be laughing all the way to the bank.... oh and when TMF decides to get on board and starts to sign the praises of SIRI, THAT is when I will sell.

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5/25/2012 4:00 PM
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