The Bull Case for Google

The market has a bearish view of Google (Nasdaq: GOOG  ) , but there are many reasons to be bullish that are underappreciated by the market.

The clouds
Since the beginning of the year, Google's stock has underperformed the S&P 500 by 23 percentage points, and large-cap tech peers Apple (Nasdaq: AAPL  ) and Microsoft (Nasdaq: MSFT  ) by 42 points and 15 points, respectively.

Investors have reason for concern. Google ceded share to Baidu.com (Nasdaq: BIDU  ) in the fast-growing Chinese market when it moved to Hong Kong in response to censorship issues. There are questions about Google's ability to extend its desktop search franchise to mobile. And investors are worried about increased antitrust scrutiny.

The sun
Despite its size, Google is still growing. Not as fast as in years past, but with only one, maybe two, serious contenders in the search market, growth, even if tempered, should be reliable in the years ahead.

No less investing luminaries than Berkshire Hathaway's (NYSE: BRK-B  ) Warren Buffett and Charlie Munger have observed that Google has a wide moat. The company continues to grow it, using its prodigious query volume to refine search results and monetization. Even Microsoft hasn't been able to make a meaningful dent in Google's search share.

With no debt and $26.5 billion of cash and marketable securities on its balance sheet, Google has plenty of resources to invest in mobile and cloud computing. While neither of these areas has become a meaningful business for Google yet, the company is gaining traction. Its Android mobile operating system has 28% share in the U.S., and the company reports 2 million businesses use Google Apps.

Meanwhile, Google's cash pile should continue to grow rapidly, even as the company invests for the future. The search engine is a highly efficient cash engine, converting nearly $0.36 of every revenue dollar into free cash flow, a higher rate than either Apple or Microsoft, which are hardly slouches when it comes to generating green.

Google's valuation is reasonable at 18.2 times trailing-12-month free cash flow and 15.8 times next year's earnings estimates. Examining the company on an enterprise value basis, Google looks even better at 13.2 times forward earnings estimates. If the economy and investor confidence swoon again, the stock should weather the storm better than others, as it did during the most recent economic crisis.

No one is saying Google is going to be a 10-bagger. With a market capitalization of $161 billion, that's almost impossible. But it's easy to imagine the stock returning 20%-plus over the next year with modest downside risk. It's worth a look, in this Fool's view.

Google and Baidu.com are Motley Fool Rule Breakers recommendations. Apple and Berkshire Hathaway are Motley Fool Stock Advisor picks. Berkshire Hathaway and Microsoft are Motley Fool Inside Value recommendations. Motley Fool Options has recommended a diagonal call position on Microsoft. The Fool owns shares of Berkshire Hathaway.

Fool contributor April Taylor owns shares of Google and Apple. The Motley Fool has a disclosure policy.


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