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The Hindenburg Omen, the "death cross" pattern, the death of the investor! Let's brush aside such blaring, harrowing headlines and the terrifying omens and portents filtering across the news wires. It's time people stop confusing "investing" with "short-term speculation" and instead ponder the importance of being real shareholders.

Technical like tarot
Our current economic situation certainly is scary, but weird theories that don't actually take into account economic and corporate fundamentals are harmful. Consider the buzz about the "Hindenburg Omen," which allegedly can signal a market crash. While it sounds interesting (and seriously, giant dirigibles that burst into flames are definitely in the pants-soiling category of terror), the reality is the Hindenburg Omen's indicators only resulted in such an outcome 25% of the time.

A lot of technical analysis sounds about as "technical" as a tarot card reading. Dilbert creator Scott Adams kind of summed it up in a hilarious Wall Street Journal piece in June: "Technical analysis involves studying graphs of stock movement over time as a way to predict future moves. It's a widely used method on Wall Street, and it has exactly the same scientific validity as pretending you are a witch and forecasting market moves from chicken droppings."

Given the back drop of economic malaise, real investors would be better served focusing on long-term, qualitative analysis of the companies they're considering buying, and trying to avoid stocks of risky companies that really might suffer a Hindenburg-like disaster.

M&A mania
There are plenty of signs investors are still reluctant to shed short-term, speculative thinking, though. Take the recent dramatic bidding war between Dell (Nasdaq: DELL  ) and Hewlett-Packard (NYSE: HPQ  ) for 3Par. Maybe that bidding war was more like psychodrama, with an emphasis on psycho.

Here's the reality: Both tech heavyweights kept trying to outbid each other for a company that has lost money every year since it went public. I guess speculators enjoyed their short-term gains from this sideshow, though; 3Par shares now trade at more than $30 per share, compared with around $10 before all this started.

Meanwhile, Dell and Hewlett-Packard have both been in hot water recently. One-quarter of Dell shareholders delivered wilting disapproval when they withheld votes for Michael Dell's re-election as chairman of the board of the company. In addition, let's not forget SEC allegations against the company related to accounting problems and fraud.

Hewlett-Packard hasn't exactly enjoyed positive attention, either, given Mark Hurd's recent ouster, which again suggests that if some rules were bent, others could have been bent, too. Yet despite this scandal that betrayed shareholders and the very recent departure of Hurd, the company embarks on a bidding war. Who's running this thing?

Speculative thinking abounds, of course. Take a look at the recent rollercoaster rides of RadioShack (NYSE: RSH  ) and Saks. A long-term investor would view each with scrutiny, given the competitive and economic challenges these retailers face. Yet both have recently enjoyed euphoric interest (and soaring stock prices) on takeover rumors that may never come to pass. That's highly speculative.

Traders and slasher management
Speculative trading by its very nature ignores important elements of long-term investing: quality of management, for example.

On Wednesday, I covered a report from the Institute for Policy Studies that revealed that since the "Great Recession" began, companies responsible for the most worker layoffs tended to have the most richly rewarded CEOs. The CEOs of Walt Disney (NYSE: DIS  ) , IBM (NYSE: IBM  ) , Ford (NYSE: F  ) , and United Technologies (NYSE: UTX  ) all made the report's dubious "10 Highest-Paid CEO Layoff Leaders" list.

There's a good argument that instead of being manic traders snapping up shares of companies that announce layoffs, folks who have the courage and insight to be true long-term investors (shareholders, or owners) should seriously consider whether such managements did something wrong instead of assuming they're doing something right in "boosting (short-term) profit."

At some point, mass layoffs look an awful lot like a tricky move to reassure speculative traders and Wall Street analysts on short-term profitability. Given obvious issues in layoff-happy environments, though, such as flagging employee morale, inadvertently losing talent, and the sense that top managements at such firms are only out for themselves, true long-term shareholders should carefully weigh such events.  

Own it, darn it!
These are indeed tough times, but more conversions to true long-term shareholding would improve the quality of our marketplace. Real long-term shareholding implies weighing true financial strength and business outlooks, management quality and integrity, and strong corporate governance principles. Real shareholders care what their companies do, and invest according to business strength, not according to omens, rumors, hunches, the herd, and other nonsense.

If more people ditch short-term speculating and diligently search for the most stable, well-run companies to invest in for the long term, it would pressure better business practices in general. It's time to stop trading and start investing.

Check back at Fool.com every Wednesday and Friday for Alyce Lomax's columns on corporate governance.

6 stocks you can't afford to ignore! Motley Fool co-founders David and Tom Gardner just handpicked 6 rock-solid, well-run companies they believe you need to be watching. Get the names and stock symbols right now in a FREE report from The Motley Fool. We'll add the first ticker to your personal My Watchlist, a FREE service that gives you the latest news on the companies that matter most to you. For instant access to your free report, simply enter your email address here:

True to its name, The Motley Fool is made up of a motley assortment of writers and analysts, each with a unique perspective; sometimes we agree, sometimes we disagree, but we all believe in the power of learning from each other through our Foolish community.

Alyce Lomax does not own shares of any of the companies mentioned. Walt Disney is a Motley Fool Inside Value recommendation. Walt Disney and Ford Motor are Motley Fool Stock Advisor picks. Try any of our Foolish newsletter services free for 30 days. The Fool has a disclosure policy.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On September 03, 2010, at 6:02 PM, stan8331 wrote:

    Absolutely.

    Short-term trading has its place in the market in terms of offering liquidity, but there is currently a severe lack of understanding that a short-term focus can be extremely detrimental to the long-term health and profitability of a company. A company whose leadership is focused on the short-term stock price may ride high for a while, but it will almost inevitably come crashing down at some point. The CEO who's focused on the short-term may be hailed as a hero while things are good - when the worm turns he/she will try to blame market forces beyond his/her control (Dick Fuld, et al).

    There are a lot of folks out there promoting the idea that investing is dead and short-term trading is the only way to make money, based on the overall market having gone sideways for 10 years. This ignores the fact that many good companies have made a lot of money for their investors over the past decade, and completely obscures the fact that it's VASTLY easier to earn a good return by identifying and investing in strong companies than it is to do so via short-term trading.

    Short-term traders have to make correct calls over and over again, with the outcome often based on events beyond their possible knowledge or control. They have to overcome the commissions paid for all those trades. They are often forced to sell losing trades on good companies that will eventually come back strong. And maybe most importantly, they are placing themselves in direct competition with the supercomputers of Goldman Sachs and their ilk.

    I'm not sure I can think of more reprehensible or damaging financial advice than telling small individual investors that short-term trading is their path to a brighter future.

  • Report this Comment On September 03, 2010, at 9:35 PM, BearishKW wrote:

    Home run, Alyce.

  • Report this Comment On September 03, 2010, at 11:40 PM, truthisntstupid wrote:

    Great article, Alyce

    I echo stan8331's comments.

    I would add that anyone investing for strong dividends and dividend growth will make a plenty of money whether the market "trades sideways" for years or not.

    I HATE it when my stocks go up!

    I do much better when they go down.

  • Report this Comment On September 04, 2010, at 1:42 AM, tom0s wrote:

    Investing vs gambling

    The high-volume, short-term, mostly automated trading has destroyed the stock market as an investment venue. It puts us in a casino where the house always takes at least 10%. So the general market must rise at least that much to give an average profit to the true investors. For all lucky enough to win, there are plenty lucky enough to loose.

    What we need is a small transaction tax, perhaps 1%, that will not be significant to the investor who holds stock for an appropriate time, but will be enough to discourage day trading (short term gambling). I'd further recommend that it go entirely to deficit reduction.

    By dampening the volatility, and discouraging speculation, it would actually pay for itself in the value it would provide to our investments. However, I'm sure the day trading, financial sector lobby (that got us into this recession) would try to fight it because it will hurt all of us little guys.

  • Report this Comment On September 04, 2010, at 3:36 AM, BearishKW wrote:

    tom0s...

    I know you mean well, and get what you're saying about high volume trading, but don't agree with you in that the stock markets are not casinos that are taking 10 cents on every dollar invested.

    The market can stay flat or go down and all a picker needs is one stock that bucks the trend to disprove that.

    I'm not sure what kind of investor you are, and by no means am telling you to change your strategy. But me, personally, one of my top priorities when picking a stock is to stay away from high volume names that are day-traded. It usually means sticking to small caps, but that's not necessarily a bad thing anyway.

  • Report this Comment On September 04, 2010, at 1:58 PM, HarryCarysGhost wrote:

    Hi Alyce,

    I thought I'd chime in since I did a bit of trading in 2009, early 2010

    I was successful until the last batch of trades dealing with China, that did not work out.

    But I was able to add capitol for my long terms V,BUD, and BRK.B because I made those short term trades.

    It was definetly worthwhile, but I'm done with short term trades, unless Mr Market looks excessivlly cheap again.

    Hope you have a great weekend.

    John.

  • Report this Comment On September 06, 2010, at 9:35 PM, tinkertown3037 wrote:

    I disagree with your comment on 3PAR. Stocks need to be based on more than just making\losing money.

    According to Forbes 3PAR is the 4th fastest growing tech company in 2010.

    They also have a solid list of customers including MySpace, Verizon, Credit Suisse, Priceline, U.S. Census Bureau, Department of Justice.

    But, look no further than ATVI. It's about the only gaming company in the industry that is making money, yet it stock has gone no where. It has been outperformed by ERTS & TTWO which are both losing money.

  • Report this Comment On September 08, 2010, at 7:47 AM, TMFLomax wrote:

    Thanks for the feedback on this, folks!

    Alyce

  • Report this Comment On September 10, 2010, at 3:01 PM, SevenOneHands wrote:

    The first thing you need to decide is your risk tolerance. If you are willing to undergo movements of 50% or more up and down within a month or less with individual investments, you may be suited to invest in individual stocks. Note that the mindset here is that you may get a few stocks that fall and don't work out, but you will also get a few winners that will make up for the losers (think Microsoft or Walmart). Because the winners will far exceed the losers, you'll come out far ahead - it will just be a bumpy ride.

    Serious stock investing does not involve a lot of trading. While it is fun to try to guess the next moves of the market and move in and out of positions, if you want to make real money you should pick stocks that have prospects for steady growth over a long period of time and buy these stocks and hold onto them. Actually, once you have made your purchase it is normally sufficient to just check them once in a while, perhaps every few months or so or with each statement, and read over the annual report when it comes.

    Because you are investing for the long-term you should only sell if 1)the company changes their business such that they no longer have the long-term steady growth behavior you want or 2)the position has become so large that it becomes too risky and you need to sell some shares and spread out the funds a bit. Note that just because the share price has declines is not a reason to sell. Sometimes good companies get dragged down because of a correction in the overall market or the company's sector.

    ----------------------------------

    Money without intelligence is like a car without a road.

    http://www.intelligentinvestingtips.com

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