In a deal that can best be summed up as "All your K-Cups are belong to us," Green Mountain Coffee Roasters
As the company behind the Keurig single-cup coffee brewers, Green Mountain is no stranger to Van Houtte. It's one of the many companies cranking out the K-Cups that fuel Keurig's caffeinated concoctions. Van Houtte's "pinkies up" flavors include chocolate raspberry truffle and spicy Mayan chocolate.
The press release doesn't indicate privately-owned Van Houtte's profitability, though it has achieved revenue of $433 million over the past 12 months -- implying an attractive price-to-sales multiple that is roughly half of what Green Mountain is currently fetching.
Perhaps more importantly, this lands another powerful K-Cup partner with a strong regional influence in Green Mountain's back pocket.
I'll admit that I was initially puzzled when I saw Green Mountain enter into a bidding war with Peet's
Looming patent uncertainties likely play a part here. If K-Cup patents do expire, Green Mountain is hoping to replace the healthy trickle of licensing fees with actual ownership of the K-Cup providers that stand to benefit from the elimination of those fees. It's a brilliant insurance policy, even if it will remain an incomplete work of art.
Green Mountain won't be able to corner the entire market. J.M. Smucker
However, Green Mountain's purchasing spree ensures that the Vermont-based company will be able to profit, no matter who's cranking out the K-Cups.