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David Gardner on CNBC: Invest in Good Old-Fashioned American Brands

Fool co-founder David Gardner guest-hosted this morning's edition of CNBC's Worldwide Exchange. David shared his thoughts on the earnings season (which starts today with Alcoa's announcement) and on investing in general. Click below to watch the video. A few snippets:

  • "We can be selective and find where the growth is."
  • "We are living through a technology boom."
  • "I focus on individual companies."
  • "I stay focused not on a quarter or a year, but on five- or 10-year increments."
  • "I stay focused on companies that are innovating."
  • "What I really like to do as a bottoms-up investor is to look for companies that are doing something right. They're usually pleasing consumers, and figuring out how to please them better. Think of Wal-Mart 30 years ago or 10 years ago."

Companies discussed in this video include Nucor (NYSE: NUE  ) , Titanium Metals (NYSE: TIE  ) , Apple (AAPL), (Nasdaq: AMZN  ) , Intuitive Surgical (ISRG), and Green Mountain Coffee Roasters (Nasdaq: GMCR  ) .

Wal-Mart Stores is a Motley Fool Inside Value pick. Green Mountain Coffee Roasters and Intuitive Surgical are Motley Fool Rule Breakers selections. Apple,, Nucor, and Titanium Metals are Motley Fool Stock Advisor recommendations. The Fool owns shares of Apple and Wal-Mart Stores. Try any of our Foolish newsletter services free for 30 days. True to its name, The Motley Fool is made up of a motley assortment of writers and analysts, each with a unique perspective; sometimes we agree, sometimes we disagree, but we all believe in the power of learning from each other through our Foolish community. The Motley Fool has a disclosure policy.

Read/Post Comments (15) | Recommend This Article (46)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On October 07, 2010, at 2:54 PM, BillyTG wrote:

    David's best investment was the Motley Fool.

  • Report this Comment On October 07, 2010, at 2:59 PM, TMFSpiffyPop wrote:

    That's very kind -- and true! Buy to HOLD....



  • Report this Comment On October 07, 2010, at 3:13 PM, selliott76 wrote:

    I would like to congratulate David on sticking to being David throughout the interview. The interviewer contiuously tried to get David to answer questions in the broad general (& typically meaningless) terms used to pose the question but David had the utter gall to answer in a manner that actually imparted useful information. Thanks David.

  • Report this Comment On October 07, 2010, at 3:53 PM, henryking54 wrote:

    It's very clear from this interview that David Gardner knows nothing about the economy. I feel sorry for the CNBC interviewers who were hitting their heads against a brick wall trying to get him to answer a question about the economy. No matter what question they asked him, he just reiterated his scripted "talking points" about innovation and the few tech stocks he has is familiar with.

    Very similar to how Sarah Palin answers interview questions:

  • Report this Comment On October 07, 2010, at 3:59 PM, XMFRosetint wrote:

    I was going to watch this live on CNBC, but I fell asleep before it came on. Living in California, that is one sacrifice that I have to make - live TV usually isn't on at the best hours for us. I watched the clip, though, and thought it was great.

    If CNBC uploads the rest of the program, I will watch it. I thought David did really well not going along with the typical CNBC hog's wash of focusing on the indices and the overall economy. As a fellow bottom-up investor, though of a different mold than David (I'm more into cigar butts and undervalued assets), I can appreciate that.

    Best wishes,


  • Report this Comment On October 07, 2010, at 4:39 PM, CatFoodMoney wrote:

    Heh heh. That was awesome. Good job Dave. That interview seemed to go well. Watching it felt like seeing a friend of yours get on the news or something.

  • Report this Comment On October 07, 2010, at 9:07 PM, clayman14 wrote:

    Good job Dave!!! Big media misses the small picture as usual.

  • Report this Comment On October 08, 2010, at 12:33 AM, kavunaru wrote:


    It is very unfortunate that you wanted to hear about economy status from David. Even Ben Shalom Bernanke has no clue how economy will move along. Having met David personally he knows many things including how to make money in stock market.

    Predicting economy is like a weather Report. You can only say how the future is based on what information you have gathered from the past. You don't need David to come and talk about employment rate is low or Quantitative easing or sovereign Debt.

    Even Iam disappointed, that David did not say that DOW will be flat today even I knew it 24 hours before.

    Best Naru

  • Report this Comment On October 08, 2010, at 1:49 AM, XMFConnor wrote:


    It's very clear from your post that you know nothing about David Gardner.

    Just because he sticks to his bottoms-up investing strategy and focuses on "disruptive innovators" does not mean he knows nothing about the economy. He simply chooses to focus on his strategy through thick and thin-- and at the end of the day, it works out pretty darn well for him (he is beating the market by like 100% in Stock Advisor). The "experts" who debate the broad economy and the day to day fluctuations in the market simply allow Foolish investors like David Gardner to come in and buy great companies for the long-term.

    I don't think it is possible to have a long-term edge on the market if you simply do what everyone else does. David Gardner's unique ability to "zoom out" from the day to day fluctuations of the market gives him an edge and his skill at picking the ultimate winners in an industry takes expands it and leads to his great market outperformance.

  • Report this Comment On October 08, 2010, at 1:50 AM, XMFConnor wrote:

    Is there a place to see the rest of the segment?

  • Report this Comment On October 08, 2010, at 3:37 PM, christahorvath wrote:

    Thank you David ! I throughly enjoy learning from professionals in each arena. You expertise is greatly appreciated.

  • Report this Comment On October 10, 2010, at 10:49 PM, henryking54 wrote:

    It's one thing to focus on the long-term and it's another to act rudely and ignore the questions asked of you. CNBC asked him specific questions about the economy. David Gardner refused to answer them. He ignored the wishes of his hosts and answered only the questions he was prepared to the answer through his rehearsed script.

    How disrespectful!

    I guarantee you that he will not be invited back by CNBC.

    As for his alleged investment outperformance, he equally shows disrespect for subscribers by arrogantly refusing to provide standardized performance measurement. For years he has been asked to provide compound and time weighted annualized returns for his newsletter picks but refuses. Bragging that you have outperformed the market by 100% is meaningless. Stock Advisor has been around for 8 years, so a 100% return is only 9% annualized. Since the market has lost money, 100% outperformance is even less than 9% annualized.

  • Report this Comment On October 11, 2010, at 2:09 AM, DonkeyJunk wrote:

    I found David's disrespect more useful than an estimation of the economy, a topic on which everyone has an opinion, but no one has a convincing perspective. Adding another sentiment to the scrap heap is redundant. If he's not invited back to CNBC, that's their loss.

  • Report this Comment On October 14, 2010, at 7:34 AM, Mybesteffort wrote:

    Why would anyone want to hear David waste his valuable time answereing CNBC worthless questions. Thanks David for giving only good information that members can use to their advantage. The only thing worthwhile that comes out of CNBC on a continuous basis is what the market is doing on a current change, up. or down. The rest of the negative crap is mostly worthless. Thanks David for changing that just a little bit.

  • Report this Comment On October 15, 2010, at 3:31 PM, ddepperman wrote:

    Well, I would have to listen the the entire interview, but from what is shown here, David Gardner handled himself impeccably. No questions were ignored, merely the iteration and reiteration of his investment strategy, to focus on innovators, etc.

    I'd invite him back for a spot of tea, any day.

    And the pretty little interviewer sowed not the least sign of being stonewalled. Am I crazy, or are you guys?

    Now if you want out and out disrespect check out youtube's records of Peter Schiff being mocked and ridiculed by the experts back before the big bust in 2008.

    That shocked me. And no apologies ever proffered.

    Had I taken David's advice so many times in the past few years, I would be sitting on a larger pile of wealth than at present. As it is, still practicing due diligence I think of his motley opinion as part of that diligence. But. This is no proof that he will continue to call them so well. But I wait for that day, by educating myself.

    Dis boy, he good!

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