Will Your Kids Watch This?

A new cable channel with choice pedigree papers will launch come Sunday morning.

The Hub -- Discovery Communications' (Nasdaq: DISCA  ) (Nasdaq: DISCK  ) repositioned Discovery Kids with the help of Hasbro (NYSE: HAS  ) -- aims to entertain youngsters with shows often tethered to Hasbro properties.

We're not just talking about animated My Little Pony and Transformers shows, though they certainly will be part of the lineup. The Hub seriously wants to compete against Viacom's (NYSE: VIA  ) Nickelodeon and Disney's (NYSE: DIS  ) namesake channel.

The flagship show will be Family Game Night, where families compete against one another in a game show complete with larger-than-life versions of Hasbro board games. How amusing will it be to see a family tackle a gargantuan buzzing Operation board or drop giant checkers in Connect 4?

It won't be as lame as you may think. Families have to score baskets to get a shot at the large Connect 4 contraption. Yahtzee is blown up to the point where gamers have to roll a giant bowling ball to knock down dice in the form of bowling pins. Guesstures, Twister, and other Hasbro properties will be brilliantly supersized.

If the show is a hit, do yourself a favor and load up on Hasbro stock, because some of these retro games could be in for a major revival.

Will it be a hit, though? Discovery Kids was a rare dud in Discovery's portfolio. According to the New York Daily News, it was attracting viewers in just 240,000 homes the most recent time the channel was rated. Kids can be pretty loyal to existing networks, and Disney and Nickelodeon have several spinoff channels already that specifically target The Hub's ideal audience of kids -- primarily boys -- between the ages of 6 and 12.

The network, particularly the Family Game Night show, is going to run into a bit of resistance from concerned groups who feel the show is a glorified Hasbro commercial. Then again, the commercial success of Hasbro is likely what attracted Discovery to the country's second-largest toymaker after Mattel (NYSE: MAT  ) to breathe new life into Discovery Kids.

Discovery is a much smaller media mogul than Disney or Viacom, so even a whiff of success at The Hub would go a long way.

Will The Hub be a hit or a flop? Share your thoughts in the comments box below.

Walt Disney is a Motley Fool Inside Value selection. Walt Disney, Discovery Communications, and Hasbro are Motley Fool Stock Advisor picks. Try any of our Foolish newsletter services free for 30 days. True to its name, The Motley Fool is made up of a motley assortment of writers and analysts, each with a unique perspective; sometimes we agree, sometimes we disagree, but we all believe in the power of learning from each other through our Foolish community.

Longtime Fool contributor Rick Munarriz thinks his youngest son will really like Family Game Night. He does not own shares in any of the companies in this story, except for Disney. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy, and it can yank out a funny bone without setting off a red-nose buzzer in Operation.


Read/Post Comments (0) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 1325485, ~/Articles/ArticleHandler.aspx, 11/26/2014 12:44:13 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement