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Williams-Sonoma Shares Plunged: What You Need to Know

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Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of premium housewares retailer Williams-Sonoma (NYSE: WSM  ) were looking a bit tattered today as investors knocked them down more than 10% in intraday trading.

So what: To some extent, the declines in Williams-Sonoma's stock today seem a bit ridiculous. We've been seeing a lot of strong results in the luxury goods sector lately from the likes of Nordstrom (NYSE: JWN  ) , Saks (NYSE: SKS  ) , and Coach (NYSE: COH  ) , and Williams-Sonoma's results were no different. Sales were up 12% from last year on the strength of an 8.1% jump in comparable store sales. Adjusted earnings per share of $0.35 more than doubled from last year and were comfortably ahead of Wall Street's expectations.

Now what: So why the sour puss from Mr. Market? The company set its fourth-quarter earnings guidance in a range of $0.88 to $0.93, which put the midpoint a hair below the average analyst estimate and caused investors to freak out. And while that does seem a bit drastic given the company's strong results, it's worth noting that Williams-Sonoma shares have absolutely trounced the market over the past year, tacking on more than 50%. The shares now carry a premium valuation, and for that, investors expect premium results. The business at Williams-Sonoma appears to be doing quite well, but the stock may have gotten a little ahead of itself.

Want to keep up to date on Williams-Sonoma? Add it to your watchlist.

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Coach is a Motley Fool Stock Advisor pick. The Fool owns shares of Coach. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

Fool contributor Matt Koppenheffer does not own shares of any of the companies mentioned. You can check out what Matt is keeping an eye on by visiting his CAPS portfolio, or you can follow Matt on Twitter @KoppTheFool or on his RSS feed. The Fool's disclosure policy assures you no Wookiees were harmed in the making of this article.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On November 18, 2010, at 6:13 PM, sukiari wrote:

    I have encountered many problems with Williams Sonoma's web operations (wedding gifts were ordered and completely different items delivered on several occasions), and people are realizing that the premium prices they charge is not worth it, when you can get almost everything they sell from Amazon for a third less.

    This has to hurt sales. Additionally, in many markets there are several W-S stores within a few miles of each other. Oversaturation of the market, and a declining customer base, are not a good combination.

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