Starbucks (Nasdaq: SBUX ) hungers to serve up more growth in a tepid economic climate. Can the coffee giant move quickly and nimbly enough to drum up gains for investors?
At a recent investor conference, Starbucks' management pleased investors with promises of caffeinated growth, including aims to increase its China presence threefold. Other strategies include distributing more Starbucks merchandise through grocery stores and opening new types of Starbucks cafes.
"No one at Starbucks is doing a victory lap," CEO Howard Schultz said at the conference. He added, "We are as hungry and as motivated as any other time in our history to win."
Starbucks had better be hungry, since tons of companies would like to steal market share. It has its traditional coffee rivals to contend with, such as Caribou (Nasdaq: CBOU ) and Peet's (Nasdaq: PEET ) , as well as companies like Green Mountain Coffee Roasters (Nasdaq: GMCR ) and its Keurig single-cup brewer and K-Cups.
In addition, it faces less conventional rivals such as McDonald's (NYSE: MCD ) and Panera (Nasdaq: PNRA ) , all of which would like to serve consumers' caffeinated needs while offering a wider array of food as well.
Starbucks' brewing battle with Kraft (NYSE: KFT ) is yet another threat on the horizon. Starbucks wants out of its 12-year arrangement, in which Kraft distributed Starbucks' products in retail stores; the two sides have entered arbitration. Some analysts have said that it might cost as much as $1 billion for the coffee giant to resolve the issue.
Starbucks shareholders should feel glad about the company's drive to generate additional growth, and its aim to win. Opportunities in populous international markets like China always sound promising, especially after the recession forced Starbucks to close stores in the U.S. The chain's obvious overexpansion clearly proved that the once-mighty Starbucks isn't infallible.
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