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Hooray! Kardashian Kard Calls It Quits

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Less than 30 days after its release, Kardashian sisters Kim, Kourtney, and Khloe are pulling their endorsement of a fee-filled farce of a debit card that bears their name.

Color me thrilled. The Kardashian Kard had nothing to offer.

What's troubling is that, in pulling their support, the sisters do not acknowledge the product's drawbacks -- only the negative publicity they received as a result of their association with it.

"The Kardashians have worked extremely long and hard to create a positive public persona that appeals to everyone, particularly young adults. Unfortunately, the negative spotlight turned on the Kardashians," reads a letter from Dennis Roach, a legal representative for the girls' business interests.

You know what? Boo-freaking-hoo.

Sorry, Mr. Roach, but the Kardashians deserve every bit of negative publicity they've received, and more. This wasn't some PR failure. The girls pimped a poor product. Either they didn't understand how bad the Kardashian Kard was (i.e., poor judgment), or they knew it was a bad product and chose to try and profit anyway (i.e., predatory judgment). Neither instance should absolve the Kardashians from responsibility.

And let's remember that banks issue debit cards in part because they're cost savers. Carrying a debit card means purchasing fewer checks. Checks create paperwork, and thereby storage problems. Checks cost money.

Debit cards can also be a competitive weapon for national banks such as JPMorgan Chase (NYSE: JPM  ) and Citigroup (NYSE: C  ) . Judicious consumers who might otherwise opt for American Express' popular charge cards might be lured to a low-cost debit card instead.

A close look at the Kardashian Kard suggests no business purpose other than to enrich the three sisters, whose hefty licensing tab would've been paid for by the card's big fees. Fees teen girls would have accepted just to be a part of the Kardashian Klub. Now, they won't have a choice -- and they're better off for it.

What's your take? Are you glad to see the sisters put the kibosh on the Kardashian Kard? Please vote in the poll below and then leave a comment to explain your thinking.

Interested in more info on the stocks mentioned in this story? Click here to add JPMorgan Chase to your watchlist. Click here to add Citigroup to your watchlist.

Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team. He had stock and options positions in Apple at the time of publication. Check out Tim's portfolio holdings and Foolish writings, or connect with him on Twitter as @milehighfool. You can also get his insights delivered directly to your RSS reader. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool owns shares of JPMorgan Chase and is also on Twitter as @TheMotleyFool. Its disclosure policy could never operate from an undisclosed location.

Read/Post Comments (5) | Recommend This Article (7)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On December 06, 2010, at 9:34 AM, vincentpricenut2 wrote:

    With there names the KKK is Proud.

  • Report this Comment On December 06, 2010, at 1:55 PM, TMFMileHigh wrote:


    As I write this, seven have voted in favor of the Kardashian Kard living on. Presuming at least one of these comments is serious, can I ask for a comment? I'd really like to read the alternative view, if there is one.

    Thanks much and Foolish best,

    Tim (TMFMileHigh and @milehighfool on Twitter)

  • Report this Comment On December 06, 2010, at 6:52 PM, nofoolinmebob wrote:

    Vincent price, don't you mean, 'With their names....'?

  • Report this Comment On December 06, 2010, at 7:46 PM, kotaknight wrote:

    I wouldn't be too hard on the Kardashian sisters. I'm sure they lend their name to many products they may not be completely familiar with how they work. Give them credit to responding to the negative sentiment and pulling their endorsement.

  • Report this Comment On December 07, 2010, at 11:52 AM, mhoemann wrote:

    Surprise surprise, girls who have a reputation for being empty beauties endorsed a crap financial product.

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