Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



8 Stocks That Let You Sleep at Night

Watch stocks you care about

The single, easiest way to keep track of all the stocks that matter...

Your own personalized stock watchlist!

It's a 100% FREE Motley Fool service...

Click Here Now

Some stocks have such powerful management teams, brands, and histories of innovation that you can buy 'em without worrying you're going to lose too much sleep at night. Although no stock's without risk, these eight companies possess such strong positive attributes it seems silly to agonize too much over short-term concerns.

  • (Nasdaq: AMZN  ) : With Jeff Bezos at the helm, this company has a long history of being one step ahead of the crowd. Remember when hardly anybody believed selling books over the Internet could be big business? Look how far Amazon has come since then. Although may look like a pricey stock right now (it's trading at a rather shocking 53 times forward earnings), its forward-looking worldview implies plenty of future growth; innovation is in its DNA. Hating on Amazon may be a big mistake, but my Foolish colleague Rich Smith points out one future concern for the company here.
  • Costco (Nasdaq: COST  ) : The warehouse experience goes way beyond fluorescent lights and concrete floors; at Costco, it's good business. Costco customers fall in love with the company's bulk deals, and the company does great things for its employees. Jim Sinegal is building this company for the long term, and this is most certainly not a company to think about on a quarter-by-quarter basis.
  • McDonald's (NYSE: MCD  ) : There was a time when nobody liked McDonald's, but the company has turned itself around and then some, proving the naysayers wrong as it has outperformed year after year. It's the true leader in the fast-food space, and it throws in a satisfying side: a dividend yield of 3.2%. This stock may be unstoppable. Investors are lovin' it, and it looks like they can keep lovin' it for years to come.
  • PepsiCo (NYSE: PEP  ) : It's not just the PepsiCo products, but it's also the name behind Frito-Lay and Quaker Oats. Innovative ideas on sustainability and workforce diversity make Pepsi a blue-chip name with a surprisingly forward-looking mission.
  • Coach (NYSE: COH  ) : Fashion fads and trends may come and go, making life difficult for many consumer-facing stocks and their investors, but Coach boasts a venerated brand that folks love to have on their arm through thick and thin. Meanwhile, Coach has a clean balance sheet and a smart management team that has allowed investors to bag big returns instead of getting stuck holding the bag.
  • Church & Dwight: First, there's that old-school yet miraculously versatile product, baking soda (Arm & Hammer). And then there are condoms (Trojan). These are products consumers go for regardless of fretting about "The New Normal" environment. This is a "keep it simple" stock.
  • Berkshire Hathaway (NYSE: BRK-B  ) : There's something about a couple of pretty smart dudes named Warren Buffett and Charlie Munger. ... It's probably worth it to own this stock just to go to the company's annual meeting every year and glean some investing wisdom.
  • Apple (Nasdaq: AAPL  ) : This company may not be beyond reproach (Antennagate was a little troubling, even if it didn't dent enthusiasm for the iPhone), but Apple has a die-hard and devoted fan following and a long history of transforming product design into consumer obsession. It also has $25.62 billion in cash and no debt. Oh, and it trades at a not unreasonable 21 times trailing earnings.

Do you have some stock ideas that investors can own without much worry? Share your ideas in the comment box below, or disagree with my eight picks.

Berkshire Hathaway and Costco are Motley Fool Inside Value selections. Apple,, Berkshire, Coach, and Costco are Stock Advisor recommendations. PepsiCo is an Income Investor selection. Motley Fool Options has recommended a diagonal call position on PepsiCo. The Fool owns shares of Apple, Berkshire, Coach, and Costco. Try any of our Foolish newsletter services free for 30 days.

Alyce Lomax does not own shares of any of the companies mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Read/Post Comments (1) | Recommend This Article (19)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Add your comment.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 1408414, ~/Articles/ArticleHandler.aspx, 10/24/2016 9:05:07 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 2 days ago Sponsored by:
DOW 18,145.71 -16.64 0.00%
S&P 500 2,141.16 -0.18 0.00%
NASD 5,257.40 0.00 0.00%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

10/21/2016 4:00 PM
AAPL $116.60 Down +0.00 +0.00%
Apple CAPS Rating: ****
AMZN $818.99 Down +0.00 +0.00% CAPS Rating: ****
BRK-B $143.60 Down +0.00 +0.00%
Berkshire Hathaway… CAPS Rating: *****
COH $35.55 Down +0.00 +0.00%
Coach CAPS Rating: ****
COST $148.97 Down +0.00 +0.00%
Costco Wholesale CAPS Rating: ****
MCD $113.93 Down +0.00 +0.00%
McDonald's CAPS Rating: ***
PEP $105.62 Down +0.00 +0.00%
PepsiCo CAPS Rating: ****