Report: iPhone Users Worth More Than Android Users

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There you have it. As a non-iPhone user, you've been branded as someone who isn't worth as much as your iPhone friend, on average, and you have to deal with all the implications that come with such a scenario. According to Mobclix, Android users have less advertising value in every application category than iPhone users.

A few days ago, we learned that Apple (Nasdaq: AAPL  ) has a commanding 83% revenue share of the global application market and that the effect of Google's (Nasdaq: GOOG  ) Android could be considered, if you wanted to be mean, simply a rounding error from a very general perspective. Now Mobclix has released another set of data that looked at the average advertising revenue per app category with apps that have been downloaded at least 500,000 times or have more than 75,000 active users.

According to the firm, the average monthly advertising value of an iPhone user in the utility category is about $9.50, while an Android user stands at $7.20. In entertainment, the iPhone user is at $6.70 and the Android user at $4.90, and in games, the iPhone user is at $400 while the Android user is at $1.90.

But even though Mobclix concluded that the average iPhone user has a higher value than the average Android user, the value shifts if we compare different categories. The value of an Android utility user, for example, is almost twice as high as that of an iPhone game user.

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Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On February 19, 2011, at 10:40 PM, prginww wrote:


    "the iPhone user is at $400 while the Android user is at $1.90."

  • Report this Comment On February 20, 2011, at 12:45 AM, prginww wrote:

    Might but worth more, but are the smarter?

  • Report this Comment On February 20, 2011, at 6:19 AM, prginww wrote:


    "Might but worth more, but are THE smarter?" [emphasis added]

    Apparently, THEY are.

  • Report this Comment On February 21, 2011, at 11:35 AM, prginww wrote:

    First, yes there is a typo, $400 should read $4.00.

    Second, what does this mean, exactly?

    It sounds like they are just saying that advertisers are paying more money per click on iOS applications than on android applications.

    So if I'm interpreting this data correctly...

    that just means is android is the better value for advertisers right now. Probably because the advertising market is underestimating the size of the android user base (or more likely, overestimating the iOS user base).

    Wall St. isn't the only inefficient market.

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