There you have it. As a non-iPhone user, you've been branded as someone who isn't worth as much as your iPhone friend, on average, and you have to deal with all the implications that come with such a scenario. According to Mobclix, Android users have less advertising value in every application category than iPhone users.
A few days ago, we learned that Apple (Nasdaq: AAPL ) has a commanding 83% revenue share of the global application market and that the effect of Google's (Nasdaq: GOOG ) Android could be considered, if you wanted to be mean, simply a rounding error from a very general perspective. Now Mobclix has released another set of data that looked at the average advertising revenue per app category with apps that have been downloaded at least 500,000 times or have more than 75,000 active users.
According to the firm, the average monthly advertising value of an iPhone user in the utility category is about $9.50, while an Android user stands at $7.20. In entertainment, the iPhone user is at $6.70 and the Android user at $4.90, and in games, the iPhone user is at $400 while the Android user is at $1.90.
But even though Mobclix concluded that the average iPhone user has a higher value than the average Android user, the value shifts if we compare different categories. The value of an Android utility user, for example, is almost twice as high as that of an iPhone game user.
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