Will You Buy RIM's PlayBook?

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Yesterday, Research In Motion (Nasdaq: RIMM  ) announced its PlayBook tablet would begin selling on April 19 in three initial versions: $499 for a 16-gigabyte version, $599 for the 32-gig version, and $699 for the 64-gig version. The pricing scheme is the same as the one Apple (Nasdaq: AAPL  ) introduced with the first iPad.

All three PlayBook models are Wi-Fi only without a BlackBerry but may be tethered to the smartphone for 3G service. Each of the major wireless carriers will offer the tablet, and Best Buy (NYSE: BBY  ) is already accepting pre-orders.

Share of RIM rallied slightly in yesterday's down market as investors bet the PlayBook could enjoy success luring business users away from the iPad, Motorola Mobility's (NYSE: MMI  ) Xoom, and Samsung's similarly sized Galaxy tablet.

Will you run with these bulls, or is the bear in you growling at this news? Please vote in the poll below and then leave a comment to explain your thinking. You can also rate Research In Motion in Motley Fool CAPS and keep tabs on the company by adding the stock to Your Watchlist for free, personalized stock tracking.

Best Buy is a Motley Fool Inside Value pick. Apple and Best Buy are Motley Fool Stock Advisor selections. Motley Fool Options has recommended members create a bull call spread position in Apple. Try any of our Foolish newsletter services free for 30 days.

Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team. He owned shares of Apple at the time of publication. Check out Tim's portfolio holdings and Foolish writings, or connect with him on Twitter as @milehighfool. You can also get his insights delivered directly to your RSS reader. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool owns shares of Apple and Best Buy and has written Apple puts. The Fool is also on Twitter as @TheMotleyFool. Its disclosure policy has left the building, but it'll be back shortly.


Read/Post Comments (9) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On March 23, 2011, at 2:04 PM, Khushimia wrote:

    Something inherently wrong with this the pool is that it is limited to the readers who are interested enough in the PlayBook to actually read the article and vote. The vast majority and iPad and Honeycomb users are not even going to bother reading an article on PlayBook and would therefore not vote.

    Sure enough when I took the vote, the Yes and No counts are balanced. I bet the actual numbers will show a big gap between Yes and No (larger).

  • Report this Comment On March 23, 2011, at 2:12 PM, TMFMileHigh wrote:

    @Khushimia,

    Good point. I'll seek better, more balanced headlines for future polls. You're right that we serve readers best when a good cross-section clicks in for the vote.

    Foolish best,

    Tim (TMFMileHigh and @milehighfool on Twitter)

  • Report this Comment On March 23, 2011, at 2:24 PM, Henry3Dogg wrote:

    What idiot designed this poll

    I intend to by a tablet but not a playbook can't vote.

    This poll gathers no useful information.

  • Report this Comment On March 23, 2011, at 2:28 PM, TMFMileHigh wrote:

    @Henry3Dogg,

    >>What idiot designed this poll

    (Points inward.) That would be me. This is my first go around experimenting with this format and I promise to use the comments for improving the next one.

    Thanks much for reading and posting,

    Tim (TMFMileHigh and @milehighfool on Twitter)

  • Report this Comment On March 23, 2011, at 2:31 PM, SUPERMANSTOCKS wrote:

    Id buy one if I had the cash

  • Report this Comment On March 23, 2011, at 2:47 PM, sk8ertor wrote:

    The PlayBook is better than any other tablet on the market. This is why they will sell lots of these. The iPad and iPad 2 are DOA because they can't even surf web sites correctly and there are just too many other problems to list (ie screen bleeding with iPad 2 which is why they stopped selling them - has nothing to do with product shortage). Android-based devices are prone to malware and are too difficult to use. Even Google said Android was not suitable for a tablet. No wonder the PlayBook will sell heavily - it's a powerhouse and the only computer replacement out of all the tablets on the market.

    Also, for those who say that only RIM fans will vote, you are absolutely wrong. No RIM fan comes to this site as it is absoloutely anti-RIM. All FOOL articles are against RIM and pro-Apple so it'll be all Apple lovers voting.

  • Report this Comment On March 23, 2011, at 2:59 PM, infektu wrote:

    @JWPhD

    "industry leading" ...:-) maybe, except it's a different industry Apple and RIM are building.

    I wouldn't say iPad is DOA (that language is better suited to Jobs talking about competitors) but it might have its work cut out if it does not deliver value.

    16M ipads is not a guarantee of anything in the future.

    A lot of people that first parted with their money for the cool/novelty factor might realize what they are getting for it.

  • Report this Comment On March 23, 2011, at 3:27 PM, infektu wrote:

    @JWPhD

    You call me a RIM fanboy, although I do not endorse any of their products or stock.

    I did not call you an Apple fanboy, although you are.

    Your rant has departed quite a bit from the theme, people talk technology, you talk money and wishful thinking. So I'll stop here.

    p.s.

    Congratulations on your 4-year growth, I'm not into stock market and I don't envy anyone (and even less you and your financial success).

  • Report this Comment On March 23, 2011, at 4:53 PM, DefunctAcct wrote:

    RIM Playbook will have its buyers.

    RIM Playbook is a viable competitor amongst many, including iPad 2.

    RIM Playbook is neither the best nor the worst, just another choice.

    As for those who find it necessary to exaggerate and outright "lie" about iPad 2. Here are some interesting facts.

    FAA approved in-cockpit use of iPad to replace paper map.

    iPad was seen being used by Hong Kong International Airport for customer service survey.

    iPad has been adapted by NASA, US Army and GE and Boeing and many other corporations for various reasons and purposes.

    iPad, just like Playbook, Galaxy Tab and XOOM is here to stay. Each of these devices will appeal to a certain segment of the world's population because of needs, costs and other considerations.

    If you are an investors and you are here bashing competing devices, you are not investing wisely.

    If you are RIMM marketing here to bash all competition as marketing campaign, then fine.

    If you "love" a company and "identifies" with a company like identifying with a Sports team or a Brand, then you may need to reexamine if such "identification" is really worth it.

    Cheers!

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