HP: Skating to Where the Puck Will Be

During Hewlett-Packard's (NYSE: HPQ  ) recent investor summit, CFO Cathie Lesjak said the company is "skating to where the puck will be" -- a strategy she felt investors weren't giving due credit.

With a P/E ratio of 10.9, I agree that investors are giving HP short shrift, especially given the rational plan the company outlined at its investor day. HP is working to position itself "where the puck will be." Unfortunately, competitors are heading the same direction -- and some are in front of HP. Add in the uncertainty of a new CEO and a disappointing earnings outlook in February, and it's no wonder that HP is trading at a "show me" multiple.

That said, HP is so big that it doesn't have to get to the puck first. But while it's not in a winner-take-all situation, HP will still have to contend with IBM (NYSE: IBM  ) , which is in the same weight class, closer to the puck, and better at anticipating where it will next appear.

In the technology industry, smaller, faster and more nimble players are often closest to the puck. HP plans to continue buying such companies; so do IBM and others. Fortunately, small high-tech companies often want to be bought by goliaths such as HP, IBM, Dell (Nasdaq: DELL  ) , and Oracle (Nasdaq: ORCL  ) . All the goliaths hope that these acquisitions will boost revenue growth and fend off threats as their businesses increasingly converge on one another. Obtaining new technology capabilities is a key means of getting them closer to the puck.

But corporate acquisitions often fall short of projections, and I'm still not certain that HP can approach Cisco's or IBM's lofty success rates. The TouchPad tablet that sprang from HP's purchase of Palm last year is a compelling product, with potential to be a serious contender in the tablet wars. However, it's very late to the party, and HP lacks the marketing savvy of tablet leader Apple (Nasdaq: AAPL  ) .

Foolish takeaway
HP is heading the right direction, and the stock currently trades at a low P/E ratio. But the company lags many of its rivals in their collective quest to snag that elusive puck. However promising its plan, HP may need several quarters of good news before its stock will begin to perform.

Fool contributor Cindy Johnson thinks HP has lots of potential. She does not own shares in any security in this story. Apple is a Motley Fool Stock Advisor pick. The Fool has written puts on Apple. The Fool has created a bull call spread position on Cisco Systems. Motley Fool Options has recommended a bull call spread position on Apple. The Fool owns shares of Apple, International Business Machines, and Oracle. Motley Fool Alpha LLC owns shares of Cisco Systems. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


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  • Report this Comment On March 24, 2011, at 9:40 PM, Oldfool103 wrote:

    HP is no Wayne Gretzky. They will lose an edge.

  • Report this Comment On March 24, 2011, at 10:50 PM, sheldon7 wrote:

    Good article but the article that your are heading to where the puck is assumes you have had a consistent view of your business model of what puck you are chasing. The problem is that you are chasing revenue and revenue is not the puck it is the fuel which moves you in a strategic direction. Until you have a firm clear consistent strategic direction you cannot differentiate one puck from another and therefore simply reach for any puck you see. You have a very difficult challenge and one which most leaders are not capable of navigating.

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