The Spring in Apple's Step Has Turned to Fall

"Beautiful Woman"

The spring
in
her step
has
turned to
fall.

-- A.R. Ammons

In December, Apple (Nasdaq: AAPL  ) promised that the white iPhone 4 would finally roll out sometime this spring. It would have been a genius move in preparation for the expected summertime release of the iPhone 5 as Apple milked a few more dollars out of the truly faithful before coming around with another till just a couple of months later.

Well, spring has sprung and the white iPhone 4, like the unicorn and the free lunch, is still nowhere to be found. In fact, recent changes to Apple's online storefronts suggest that the model may have fallen off Apple's release schedule altogether.

According to numerous sources such as TechCrunch and SlashGear, signs of the white iPhone have all but disappeared from Apple properties. Images are gone, the old unit ID no longer corresponds to an entry in the product database, and the item looks dead.

That would give Motorola Mobility (NYSE: MMI  ) , Samsung, and HTC a larger window of opportunity to push their next-generation smartphones with Google (Nasdaq: GOOG  ) Android or Microsoft (Nasdaq: MSFT  ) Windows Phone 7 software on wait-weary white iPhone fans.

Then again, Steve Jobs usually means what he says and it would be very uncharacteristic for Apple to make promises it couldn't cash in. Updated website graphics happen all the time, and those old images of white iPhone 4 props were overdue for a refresh. Another update with images of the real deal, next to black brethren from both AT&T (NYSE: T  ) and Verizon (NYSE: VZ  ) , wouldn't be difficult or overly onerous to pull off when the time comes. The current graphics are a truer reflection of present-day reality, after all.

As for the mystical, disappearing SKU numbers, it's probably fair to assume that a properly fixed-up version would have enough minor differences inside to qualify for a new database entry. Perhaps the white one exists somewhere in that store already, but it'd take a Phineas-and-Ferb team of reality-bending adventurers to find it before the actual release.

I think that's what's happening here, and that Apple still intends to release the white iPhone 4 well before the iPhone 5 sees the light of day. The iPhone 4 line might have to hold Apple fans over until the fall, after all, so why not fill out the product catalog?

You can also fill out your Foolish watchlist with lots of smartphone intelligence: click to add Apple, Google, and Motorola Mobility -- or all of them at once.

Fool contributor Anders Bylund owns shares of Google but holds no other position in any of the companies discussed here. He swears that this is National Poetry Month and not National Ammons Month, but A.R.'s intensely concentrated works are just perfect as story-starters. Google and Microsoft are Motley Fool Inside Valuerecommendations. Google is a Motley Fool Rule Breakersselection. Apple is a Motley Fool Stock Advisorrecommendation. The Fool has written puts on Apple. Motley Fool Options has recommended a bull call spread position on Apple. Motley Fool Options has recommended a diagonal call position on Microsoft. The Fool owns shares of Apple, Google, and Microsoft. Motley Fool Alpha LLC owns shares of Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. You can check out Anders' holdings and a concise bio if you like, and The Motley Fool is investors writing for investors.


Read/Post Comments (2) | Recommend This Article (4)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Add your comment.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 1471021, ~/Articles/ArticleHandler.aspx, 12/22/2014 2:42:02 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement