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Sell Apple? Buy Microsoft? Never!

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Apple (Nasdaq: AAPL  ) is getting robbed!

The class of Cupertino got off to a bad start this week, with Nasdaq OMX Group (Nasdaq: NDAQ  ) deciding to rebalance its popular Nasdaq 100 composite for the first time since the dot-com-bubble days. Apple, which had grown to make up more than a fifth of the entire index, will be whittled down to a 12.3% sliver next month. A thinner slice for Apple naturally means more pie to go around elsewhere. Other big bellwethers will see their weightings more than double, with Microsoft (Nasdaq: MSFT  ) in particular going from 3.4% to 8.3% of the composite.

The rebalancing makes sense on paper. Indices including the Dow Jones Industrial Average that are based on share price -- and not on market caps, as the weighted S&P 500 is -- can grow out of whack if left unattended.

Having Apple at 20.5% and Microsoft at 3.4% may be a sound approach for a money manager during the Lost Decade, but it's not realistic for an index. Microsoft commands roughly two-thirds of Apple's market cap. Google, with a lower market cap and enterprise value than Microsoft, shouldn't have a bigger impact on the Nasdaq 100, the way it does right now.

I get the method behind the math-ness. I'm just not sure why investors are bailing on Apple. Shares have fallen in six straight trading day sessions.

Sellers are making a colossal mistake.

Microsoft and Dell aren't the next Apple
Greg Estes, portfolio manager of the Intrepid All Cap Fund, made some bold market calls on Yahoo! Finance's Breakout webcast last week. He thinks that Apple, after a monstrous run in recent years, is overvalued. He believes that Microsoft and Dell (Nasdaq: DELL  ) , after years of disappointing investors, are the tech giants to buy now.

A few weeks ago, Estes would've been considered a contrarian. Today he may as well be tagged as trendy.

He's also likely to be wrong.

If I had a nickel for every value investor who thought Microsoft and Dell could regain their former glory, you wouldn't want to stand in line behind me at the corner Coinstar machine.

Apple is cheap, folks. Microsoft and Dell, well, are not.

Microsoft and Dell were great in the 1990s, but so were Third Eye Blind and Ace of Base. You can't just take a decade off and become relevant again, especially in technology, where retro is never chic.

Dell rocked when companies and consumers were introducing PCs into their offices and homes for the first time, but Michael Dell's dorm-room disruptor is a few cycles behind these days. It missed the netbook craze of 2009. It largely slept through the tablet and smartphone craze of 2010 -- and those are the portable devices with enough legs to define the computing movement for the next year or two, at least.

Dell is no dummy. It has dramatically shaved overhead in recent years. It's following IBM (NYSE: IBM  ) and now Hewlett-Packard (NYSE: HPQ  ) by moving toward higher-margin enterprise services and making tactically sound acquisitions. A global economic recovery should also help hardware sales, but this will never be the same market darling it was during its remarkable run on the other side of the millennium.

Microsoft is on a brighter trajectory than Dell, but it's no superstar. I realize that the world's largest software company is a popular recommendation in some of our newsletters, but I don't share the same level of enthusiasm. The same smartphone and tablet trends that are reinventing the computing experience are diminishing the value of premium operating systems and applications. There's still near-term upside on the server side, but Microsoft continues to lose money through its online business. Its recent success on the video-game front will never generate the profitability needed to offset the eventual shortcomings in its bread-and-butter software.

If there's a scenario where Microsoft or Dell will be more relevant in five years than it is right now, I have yet to hear it.

Taking a bite out of Apple
After Apple's brilliant tear through the otherwise Lost Decade, it's easy to assume that the shares are richly valued.

They're not. Apple is now fetching less than 15 times this fiscal year's profit target -- and less than 13 times next year's analyst estimate. Apple has been routinely trouncing Wall Street's quarterly profit expectations for years, so Apple is probably even cheaper than these forward P/Es in the low teens. The valuations get down into the pre-teens if we strip out Apple's nearly $60 billion in cash and marketable securities.

How is this expensive? It's only a stiff ransom if growth is about to fall off a cliff -- the way it did for Dell and, to a lesser extent, Microsoft. Does anyone really see Apple selling fewer iPads, iPhones, and Macs in the near term?

Maybe Apple will have that Dell Moment. Maybe we'll get to a point where the disruptor is disrupted. Google's Android is gaining in smartphone popularity. Apple's iPod sales have been sluggish. Years of the ballyhooed halo effect still find Apple commanding a thin slice of the desktop and laptop markets. Apple TV has been a bit of a dud.

Nobody's saying Apple is perfect. It just happens to be less imperfect -- and more attractively priced -- than Microsoft or Dell.

It's true, even if truthfulness is no longer trendy.

Follow all the Fool's coverage of Apple, Microsoft, and Dell by adding them to My Watchlist. Just follow the links.  

The Steve Jobs Betrayal
You may already know that in the final year of his life, Jobs revealed a stunning betrayal — and told his biographer, "I will spend my last dying breath... and every penny of Apple's $40 billion in the bank to right this wrong." What was it that made Jobs so irate — and why could it make a few in-the-know investors some major profits over the coming months and years?

Enter your email address below to find out what made Jobs so enraged!

Google and Microsoft are Motley Fool Inside Value selections. Google is a Motley Fool Rule Breakers pick. Apple is a Motley Fool Stock Advisor choice. Yahoo! is a Motley Fool Global Gains recommendation. The Fool has written puts on Apple. Motley Fool Options has recommended a bull call spread position on Apple and a diagonal call position on Microsoft. The Fool owns shares of Apple, Google, IBM, Microsoft, Yahoo!, and Nasdaq OMX Group. Motley Fool Alpha LLC owns shares of Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

Longtime Fool contributor Rick Munarriz has various Microsoft products in his home, but not a single MSFT stock certificate. He owns no shares in any of the stocks in this story and is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On April 10, 2011, at 3:22 PM, aeosfool wrote:

    I have to agree on most every point made in this article. I am amazed that Apple is priced so cheaply and that many think its priced expensively simply because it has refused to split its stock over the past few years...those people simply don't understand math. Forward earnings, when their cash balances are backed out(and it definitely should be) is probably in single digits right now, which is simply amazing.

    I disagree, however, that Dell and Microsoft can never be relevant again after taking a decade off.

    I don't see it happening, especially with their current management, but it could happen...afterall, Apple was irrelevant and nearly went out of business before resurrecting itself. Dell and Microsoft will have to change their mindset, which I see no evidence whatsoever, yet.

  • Report this Comment On April 10, 2011, at 3:27 PM, rsinj wrote:

    "Sellers are making a colossal mistake"

    "Apple is cheap, folks. Microsoft and Dell, well, are not"

    Perhaps you're the one making a colossal mistake?

    I suggest you read up on the law of large numbers and think about how it applies to Apple and where it is today. Microsoft, Dell, Cisco, and even Google ran into this, and, at some point, if it hasn't happened already, Apple will as well.

    Saying Apple is cheap is foolish (pun intended) because it is a company which now finds itself in an awkward situation - relying on the same lemmings to continue buying its products who were once decried 25 years ago.

    The fact of the matter is that Apple is nothing more than a high-priced consumer electronics company. There are alternatives to every one of their products where there are open solutions available and you are not locked in to Apple as the sole (high-priced) provider. This is why Apple has always failed and will continue to fail to get a foot in the door with corporations. There aren't many large corporations wlling to let some other company dictate it's computing infrastructure, and Apple isn't going to change corporate computing.

    As far as consumers go, bask in the sun while you still can. The potential for Apple's stock to drop 50% is higher than for it to go up another 50%.

    When people/journalists begin writing articles about how XYZ is going to become the first trillion dollar company, it generally means it's close to the end of the run. I've seen this with Microsoft, Cisco, and Google. I've seen a couple of these articles over the past few months now pointing to Apple.

  • Report this Comment On April 10, 2011, at 3:38 PM, buffalonate wrote:

    Apple looks cheap to me right now. They expect earnings to grow 40% this year and it has a p/e ratio of 19 which makes it really cheap. I think the discount is because people know that Apple is so large now that huge growth is next to impossible in the future. I think it is good for a short-term trade though.

  • Report this Comment On April 10, 2011, at 4:06 PM, Superstef wrote:

    Apple is extremely well positioned to grow. People think because it is already large it must be running out of steam. Maybe less inventive, less nimble, less brilliant management teams would screw up the opportunity ahead of Apple, but I would not think that this current Apple team will screw anything up.

    In every market sector they are in, their success still represents a small % of the total market, and therefore there is still huge growth potential ahead of them. For example, smartphones still have the huge non-smartphone market to conquer: this is several times larger that the current smartphone market. In tablets, where iPad sweeps all before it, there is a market at least 10 times larger still to go after. In desktops and laptops, the Mac still has the much larger PC market to grow into. Even in mp3 players, where one might think the market dominating iPods must have reached a plateau, there is still a huge potential opening up with cloud based solutions.

    And this doesn't even consider new markets that Apple might grow into... like smart TVs. and let's not forget their brilliance in retail.

    Apple is smart. Its products are outstanding. Its ability to create markets is proven. Its ability to build longterm platforms for its offerings with massive potential for expansion and growth is proven.

    I don't see any signs of hubris that would foretell of oncoming complacency. This company has a long way to go before it slows down.

  • Report this Comment On April 10, 2011, at 4:07 PM, aeosfool wrote:

    To rsinj: Corporations are adopting, or should I say stampeding to adopt Apple products, especially the iphone and now the ipad. A very large percentage of the S&P 500 are purchasing them now, this on top of being a great consumer success, be ignorant of this fact at your own risk.

  • Report this Comment On April 10, 2011, at 4:26 PM, firemachine69 wrote:

    I purchased AAPL two days before the Japan-tsunami.

    Yeah, not too thrilled with it's performance, nor am I too proud when it touched off around the buy price. In a week I lost five percent of my investment roughly, on a supposedly "golden pick" everyone is promoting.

    Now, do I stay in it for a couple more days, or do I bail before the markets tank again? ;)

  • Report this Comment On April 10, 2011, at 4:56 PM, Nohjnogias wrote:

    firemachine69, I too recently acquired additional shares of AAPL. I think the negativity is (unjustifiably) so high that additional decline will follow even good numbers when they report. Strategy: sell half your position and then by back in slowly as the decline continues. AAPL's future is stellar and you'll be in good shape long term regardless.

  • Report this Comment On April 10, 2011, at 6:27 PM, emilevid wrote:

    At the present moment AAPL is experiencing explosived growth:

    1. With iPads in the entire world.

    2. Continue growth of iPhones in the entire world.

    3. Greater China and mainland China market just beginning to open up to AAPL products. Indications are that growth will be huge for the next several years. Over 20 new stores openning in China this year. China Telecom (650 mobile customers) negotiating with AAPL as I type. CEO of China Telecom said he strongly desires iPhones and iPads sales.

    AAPL has only taken some 5 to 10% of the total worldwide mobile phone market at this time. The growth poetential is tremendous.

    AAPL now has approximately 65 billion in cash as of April 28---end of 2nd Q.

    No debts and continued cutting innovations.

    IMHO, AAPL remains a buy with a present P/E ration of approximately 16.7 not counting the 65 billion in cash. Factor in the 65 billion and the P/E = 13.5.

  • Report this Comment On April 10, 2011, at 6:30 PM, emilevid wrote:

    Correction:

    " China Telecom (650 million mobile customers) negotiating with AAPL for iPad and iPhones sales as I type."

  • Report this Comment On April 10, 2011, at 7:05 PM, akheroux wrote:

    @rsinj

    quote: "I suggest you read up on the law of large numbers and think about how it applies to Apple and where it is today. Microsoft, Dell, Cisco, and even Google ran into this, and, at some point, if it hasn't happened already, Apple will as well."

    as someone with a mathematics and statistics background, I (respectfully) suggest you take your own advice. here's the investopedia definition http://www.investopedia.com/terms/l/lawoflargenumbers.asp. the 'law', in this context, simply states that, as a general heuristic, a large mass (in this case, a company) will have more difficulty adding to it's mass than a small one. this is not even a 'law' in the strict sense, and is observational as opposed to explanatory, and is far from universal or invariable. evoking the 'law of large numbers' is appealing in that it is easy to fling around and gives a veneer of authority to an otherwise baseless argument. it is, however, intellectually lazy, and anything more than a casual inspection of its premises reveals its faulty reasoning. to illustrate, let me deconstruct your argument into a logical one:

    premise 1: growth is negatively correlated to mass when a sufficiently large mass is achieved

    premise 2: apple is sufficiently massive

    conclusion: apple's growth will shrink as mass increases

    put another way:

    premise 1: big companies have more trouble growing than small companies

    premise 2: apple is a very big company

    conclusion: apple will have more trouble growing than a comparably smaller company

    premise 1 is built on observational data from thousands of companies (and invoking the 'true' 'law of large numbers' - the central limit theorem) and relies on inductive reasoning that can only be extended to an individual company so long as that company is representative of the data at large. I don't refute premise 2 (that apple is large), so really your argument rests on the assumption that apple is sufficiently representative of other large companies, like Microsoft and Cisco, which encountered increasing resistance to growth as they became larger. This assumption, however, defies reality. Apple's growth has not been a function of mass. Please refer to this chart to see apple's consistent growth, which has been independent of market cap to date http://ycharts.com/companies/AAPL/eps_growth#zoom=5. And, with only a 10% penetration into the global mobile broadband market, almost 1 billion potential customers in the developed world within close reach, and 3.5 billion potential users in the developing world representing apple's horizon, the sustained growth story (even barring future disruptive technology, which apple has become synonymous with) becomes extremely compelling. (sources: http://www.itu.int/ITU-D/ict/statistics/at_glance/KeyTelecom... and iPhone sales reports courtesy of asymco.com).

    I am, however, pleased that you encourage enlightenment through study, so may I suggest an interesting article that discusses one of the many common cognitive biases that plagues decision-making ability in a multitude of life's stations, finance included. http://en.wikipedia.org/wiki/Representativeness_heuristic

    Best of luck with your investment decisions, may they be informed by reason and not emotional folly, and, as with everything in life, filled with a healthy dose of humour.

  • Report this Comment On April 10, 2011, at 7:24 PM, BobMcT wrote:

    I think a point that seems to get lost with all the people that think Apple can't continue growing is that all the iPhone/iPod slaes lead to more computer sales. Apple only has about 6% of the personal computer market and their share is steadily growing each year. There is tons of room to grow and the computers are higher profit items as well. Whether it is MP3 players, tablets, or computers, their products will continue to drive the market and grow in sales.

    With all the billions of cash they have on hand, they will also increase vertical integration leading to even more profit. I actually wish they would split, but still think Apple is a strong buy, especially in the dips.

  • Report this Comment On April 10, 2011, at 7:34 PM, mike2153 wrote:

    @firemachine69:

    Unless you need the money for rent or food, hold on to that stock (or buy more if you can afford it). I think Apple will hit $400 this year.

  • Report this Comment On April 10, 2011, at 10:24 PM, baldheadeddork wrote:

    @ Rick: "The same smartphone and tablet trends that are reinventing the computing experience are diminishing the value of premium operating systems and applications."

    This has become one of my better ways of telling if someone is pulling it out of their backside. Apple sold 15m tablets in 2010. There were 350m PC's sold in that period, not including tablets and smartphones. That was a healthy 14% increase over 2009. Or, if you want to put it this way, the increase in PC sales from 2009 to 2010 was three times the total size of the tablet market.

    The conventional wisdom that tablets are taking a major bite from desktop/laptop sales is like the gnat floating down a river on its back, screaming "Raise the drawbridge!". I hate to break it to y'all, but no matter what you think it's not that big.

    Smartphones are diminishing the value of desktop operating systems? Work a spreadsheet or handle a typical of email and calendar on a smartphone and get back to me. Smartphones are great for receiving text data, playing very simple games and websurfing but that's it.

    I think you're asking the wrong question, too. If Microsoft will be the next Apple is ridiculous. The big question is, can Apple be the next Apple? It's only cheap if it continues to beat the street. Will they perform in the next five years as strongly as they have in the last five?

    At the very least, you have to concede that Apple will have a much more competitive environment in the future than they've faced in the past. Are they going to continue growing at the same double-digit pace against a mature (and very competitive) Android platform?

    I've read some comments claiming that China is going to drive Apple for the next decade. I think it's a mistake to presume that is a given. Apple hasn't been out of the Chinese market, the iPhone has been sold there for years. And it hasn't become a major player because it's priced well above the rest of the market. Nokia has a 30% market share in China because they're good and affordable. Companies are working on Android phones that can be sold for $100. The iPhone costs over $1300, about the average monthly salary for a white collar worker in a major city.

    Apple doesn't have to fall into a smoking heap like they did in the 90's for investors to take a beating. The expectations for Apple are so universally high that they only have to miss expectations to take a hit that you could call Cisconian.

  • Report this Comment On April 11, 2011, at 5:39 AM, rsinj wrote:

    aeosfool - you are simply wrong. Don't know where you're getting your info, but Apple has not and is not making any significant inroads with major corporations. Corporations are not racing to iPhones. They use Blackberry and have integrated infrastructure around it for mobile phones - because Blackberry listened to corporations and provided what they wanted.

  • Report this Comment On April 11, 2011, at 5:44 AM, rsinj wrote:

    akheroux, thank you for your thesis. I stand by my post on the subject until proven wrong. When Apple becomes the first trillion dollar company, I will gladly come back and publicly eat my words. When Apple trends back down to $200/share, I hope you would likewise do the same.

  • Report this Comment On April 11, 2011, at 5:48 AM, rsinj wrote:

    baldheadeddork - it's difficult for the sheeple to see things, until it's too late...and then they come back posting "I should have known better". You've seen this before, just as I have, and understand what is taking place and ultimately how it will most likely play out.

  • Report this Comment On April 11, 2011, at 11:40 AM, techy46 wrote:

    Diversification. AAPL's a good buy at 320-330 and MSFT;s a better buy at 26-28. So why not buy them both along with GE INTC NOK and T. It's not a one horse race so play the field but don't bet on dead horses. Trade all of these and when they reach sell levels take some off of one and put in one others. This isn't politics or religion so leave that to FOX and MSNBC.

  • Report this Comment On April 11, 2011, at 5:50 PM, EquityBull wrote:

    Apple should split so the idiots that think a high price equals expensive can be drawn into the stock post split. A 10 for 1 is in order like bidu did. That split took them up almost five fold to a much "cheaper" $146

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