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Sirius XM Rocks Harder Than You Think

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Metallica fans will want to keep their Sirius XM Radio (Nasdaq: SIRI  ) receiver close for a heavy metal fix -- until it sleeps.

"Metallica Presents: Big 4 Radio" will launch on Sirius channel 27 and XM channel 42 Saturday, showcasing the works of Metallica, Megadeth, Anthrax, and Slayer for two weeks. The commercial-free programming ties in to the Big 4 Festival in California where the four iconic rock bands will perform together in the United States for the first time.

Anyone following Sirius XM over the years knows that these limited-run stations come and go. They're promotional bursts of programming that remind subscribers that satellite radio can be nimble and immersive.

However, there are a few interesting tweaks this time. The channel will have two weeks on receivers, but it will be closer to a four-week run for those streaming on the Internet or through Sirius XM apps for Web-tethered Apple (Nasdaq: AAPL  ) , Research In Motion (Nasdaq: RIMM  ) , and Google (Nasdaq: GOOG  ) Android devices. Come May 8, these same streaming channels will get a 24/7 "Mandatory Metallica" channel for an extended period of time.

Can your in-dash Sirius or XM receiver do that?

Sirius XM sells smartphone and online streaming as a stand-alone subscription. Receiver-based accounts can pay $2.99 a month more for access. Giving these limited-run bursts of programming longer runs in cyberspace -- where Sirius XM doesn't have to balance selection with compression -- seems like a great way to sell more Internet access.

It may not be much of a sell at $12.95 a month as a stand-alone offering, but it's a brilliant tactical move as a monthly $2.99 upgrade for current subscribers on receiver-based plans. After all, they'll be the ones being told by the end of this month that the Metallica party continues beyond their dashboards.

Well played, Sirius XM. You're the master of puppets, indeed.

What should Sirius XM do to increase streaming accounts? Share your thoughts in the comment box below.

Google is a Motley Fool Inside Value recommendation. Google is a Motley Fool Rule Breakers selection. Apple is a Motley Fool Stock Advisor pick. The Fool has written puts on Apple. Motley Fool Options has recommended a bull call spread position on Apple. The Fool owns shares of Apple, and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

Longtime Fool contributor Rick Munarriz is a subscriber to Sirius since 2004. He does not own shares in any of the stocks in this article. He is also a member of the Rule Breakers analytical team, seeking out the next great growth stock early in its defiance. The Fool has a disclosure policy.

Read/Post Comments (5) | Recommend This Article (8)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On April 12, 2011, at 8:29 PM, bkkelley wrote:

    I think you are right on - it's a very smart idea. I was introduced to Sirius XM when I purchased a new car about a year ago and fell in love with it. So, then I bought some stock. A risky bet, but it's a great service and it seemed like to me that as the economy improves more people will be introduced and will be willing to pay. I don't think Pandora's much of a threat because it's different - lacks the various shows - I want both, the music and the shows. I recently got the upgrade for my phone and I play it on a docking station in the house. I couldn't be happier with it.

  • Report this Comment On April 12, 2011, at 9:49 PM, pryan37bb wrote:


  • Report this Comment On April 13, 2011, at 8:04 AM, beerman53 wrote:

    when you pay annualy you get streaming account for added for half the normal price or

  • Report this Comment On April 13, 2011, at 10:34 AM, David369 wrote:

    beerman, you need to cut back on the beer

  • Report this Comment On April 13, 2011, at 10:45 AM, doubting wrote:


    siri's real rocking is about to begin. Give it anothe week and the company will clear $1.90.

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