Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



Rising Stars Buy: 2 Companies Profiting From Our Mobile Future

Watch stocks you care about

The single, easiest way to keep track of all the stocks that matter...

Your own personalized stock watchlist!

It's a 100% FREE Motley Fool service...

Click Here Now

This article is part of our Rising Star Portfolios series.

As part of the Fool's real-money Rising Star series, I've structured my portfolio to seek out technology-focused companies. Last month, I went back to the well and made a repeat purchase of an earlier recommendation, buying more shares of Qualcomm (Nasdaq: QCOM  ) ahead of its excellent second-quarter earnings report.

This month, I'm headed back to the well again. I'm scooping up more shares of Cirrus Logic (Nasdaq: CRUS  ) , a company that's ridden Apple's (Nasdaq: AAPL  ) coattails to record levels of profitability, but has seen its stock falter as production issues on a recent design rattled investors. The event highlighted the execution risk that could undermine Cirrus' future growth within Apple's product lines. However, I feel that given the known risks, Cirrus remains attractively priced.

However, I'm also looking to add Google (Nasdaq: GOOG  ) to the portfolio. While the businesses of Google and Cirrus Logic couldn't be any different, my rationale for buying both stocks is the same.

Our mobile future
A key theme of the portfolio I'm building is that mobile, connected devices will be a change on par with the emergence of the personal computer in the 1980s. This extends well beyond the idea of general smartphone or tablet sales, and into a broader "consumerization of information technology" trend. Taken at face value, the idea of information technology becoming driven by consumers might not sound important, but the implications are profound. Throughout history, advancements from large enterprise-focused companies have driven the future of computing. Consumer buying habits followed markets that businesses created.

Today, that equation has been flipped on its head. Companies like Apple, Google, and a host of startups are driving not only consumer buying habits, but also the direction of IT. One only needs to look at the emergence of tablets to understand this sea change. When the PC was first introduced, it spent years as a tool of large businesses before migrating into homes. Tablets, however, were first adopted by consumers, leaving businesses scrambling to see how they could integrate them into their IT infrastructure. A year after the release of the iPad, the device which began the current tablet phenomenon, tablet sales should easily surpass the level of PC sales seen in 1993 (more than a decade after the first IBM PC was introduced), despite currently being only a consumer phenomenon.

This change cuts to the center of the IT establishment and requires a level of reprogramming for technology investors. It also foreshadows that consumer-friendly devices like Apple's iPad and iPhone and operating systems like Google Android will continue taking share from traditional enterprise platforms such as Windows and Research In Motion's BlackBerry line-up. While the overall picture for mobile is bright, I want to further target companies benefitting from the trend outlined above.

Why Cirrus Logic and Google
I have to be honest: I'd been closing in on making Citrix (Nasdaq: CTXS  ) the next addition to the portfolio. While I already have exposure to virtualization, thanks to portfolio stalwart EMC's majority ownership of VMware (Nasdaq: VMW  ) , I like Citrix's place in desktop virtualization and other technologies that I think will be increasingly importance in IT's consumerized future.

However, Citrix produced glowing earnings today, pushing the stock up another 9% (the stock now sits nearly 30% above where it was when I first started watching it). I was already concerned about the price I would have been paying for Citrix, so today's run-up gave me pause and made me look at a couple of beaten-down mobile winners. Unlike highflier Citrix, both Google and Cirrus Logic have seen their share prices cut down sharply in recent months. In the past three months, Google trails the Nasdaq by about 17%, while Cirrus logic lags by 28%.

There's a basis for this fear. In Google's case, operating expenses are exploding faster than revenue, and investors fear that newly instituted CEO Larry Page won't have the same fiscal prudence previous CEO Eric Schmidt exhibited. I sympathize with this fear; Page is known to be a visionary who chases dreams of dubious future profitability. However, these fears have moved Google's share price back into a range that leaves investors well-compensated for the risk of rising expenses. Google trades at just 16 times this year's projected profitability and holds nearly 20% of its market cap in net cash.

That's a very attractive value for a company whose dominant position in search should remain unchallenged for the foreseeable future, a company that controls one of the most valuable mobile platforms, and a company whose revenue opportunities should only increase in a location-aware future where search becomes more targeted.

Moving on to Cirrus Logic, yes, the company did have a recent production problem, and it did forecast weak guidance in its earnings call. On the production front, even if Cirrus is well-designed into Apple's mobile products, I think malfunctioning designs and other unknown execution risks remain a great threat. However, like Apple supplier TriQuint (Nasdaq: TQNT  ) before it, I like that Cirrus Logic appears to have gotten ahead of the problem, rather than delivering faulty or delayed chips to whatever customer (likely Apple) was at the center of the recent production issues.

In the meantime, I still believe that Cirrus remains one of the companies best levered to the continuing growth of Apple's mobile lineup, in both tablets and smartphones. While the coming months might prove bumpy, as Apple outperforms across the holiday season on the strength of the iPad 2 and the next iPhone design, I think the fortunes of Cirrus shareholders will once again turn.

To stay up to date on the companies listed above, make sure to add them to our free watchlist service to keep ahead of future news and updates:

Eric Bleeker owns shares of Cirrus Logic. Google is a Motley Fool Inside Value selection. Google and VMware are Motley Fool Rule Breakers picks. Apple is a Motley Fool Stock Advisor recommendation. Motley Fool Options has recommended a bull call spread position on Apple. The Fool owns shares of Apple, Cirrus Logic, EMC, Google, International Business Machines, Qualcomm, and TriQuint Semiconductor. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Read/Post Comments (2) | Recommend This Article (10)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On April 28, 2011, at 9:19 PM, kramsigenak wrote:

    Thanks for another quality article Eric.

    To piggyback my Apple investment I own the following: Cirrus, Triquent, Qualcomm, omnivision, skyworks, broadcom, samsung & Lg (through the Korean ETF). Also cypress though they are not in Apple products yet. Curious what you think about broadcom and skyworks, especially considering their recent roller coaster trading. I'm a buy & hold investor, but with tech stocks that can be tricky.

  • Report this Comment On April 28, 2011, at 11:49 PM, TMFRhino wrote:

    Hey Kramsigenak,

    First off, thank you for the kind words.

    As far as your other investments, I think the RF field in general is in a stronger place than most people give it credit for. I'm lax to turn to RFMD because of the outsized Nokia exposure, but feel Skyworks is a nice company to add along with TQNT. When you think about mobile, I think many of the stocks are kind of experiencing a general "trough of disillusionment" right now where investors are taking stake and feel as though many of these mobile stocks have gotten ahead of themselves. However, as QCOM's really excellent results showed, selling prices are holding steady (actually, increasing) and smartphone growth is continuing at outsized rates. That's a good omen for both TQNT and SWKS. Also, the LTE penetration rate is still very low, so as that comes online and their content opportunity in smartphones sees another nice boost, the stocks have a secondary growth booster once general smartphone growth rates recede.

    Broadcom's really been one of the big winners of the past couple years. However, while reading QCOM's conference call I got a bad feeling about them - Specifically that QCOM was really working hard to muscle them out of 3G/4G connectivity markets. That was reflected in their own earnings call. I don't want to get too hung up on one earnings, but if the market's getting more competitive and QCOM is aggressively working to control the WCDMA market, that could be a bad longer term omen for Broadcom. Obviously, they have tons and tons of product lines, so there's a lot of moving parts, but I do continue to believe QCOM is better positioned. Also, looking at a valuation that bakes in balance sheet assets, cash flows, and stock based compensation leads me to further feel QCOM is my favorite pick in the sector.

    Thanks for posting,


Add your comment.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 1484376, ~/Articles/ArticleHandler.aspx, 10/27/2016 1:01:59 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated Moments ago Sponsored by:
DOW 18,199.13 -0.20 0.00%
S&P 500 2,137.26 -2.17 -0.10%
NASD 5,229.57 -20.70 -0.39%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

10/27/2016 12:45 PM
CRUS $51.95 Down -0.70 -1.33%
Cirrus Logic CAPS Rating: ****
GOOGL $818.53 Down -3.57 -0.43%
Alphabet (A shares… CAPS Rating: *****
AAPL $114.95 Down -0.64 -0.55%
Apple CAPS Rating: ****
CTXS $83.58 Down -0.32 -0.38%
Citrix Systems CAPS Rating: ****
QCOM $70.91 Up +2.71 +3.97%
Qualcomm CAPS Rating: ****
TQNT.DL $0.00 Down +0.00 +0.00%
TriQuint Semicondu… CAPS Rating: ***