Chinese solar leader Trina Solar (NYSE: TSL ) announced disappointing earnings yesterday, which left its shares in the market trash heap.
Revenue was up 64% from last year to $550.9 million, but the company shipped just 320.4 MW of modules, down from 350.8 MW last quarter and below the forecast of 351 MW. And profitability suffered as well. Earnings per share were just $0.63, well below the $1.00 analysts expected. And margins are on the decline, with in-house margins falling each of the last two quarters to 32.2% this quarter. To keep this in perspective, that's still much better than competitors like JA Solar (Nasdaq: JASO ) and Canadian Solar (Nasdaq: CSIQ ) , which are operating in the mid-teen gross margins.
As usual, I am most concerned with cost per watt trends for solar manufacturers because it is the one thing that is firmly in their control. And Trina Solar continues to have problems cutting costs out of its panels. Last quarter, when Trina blew past analyst expectations I warned that rising costs would have a longer lasting effect than a boost in panel prices for the quarter.
Those problems continue today, as cost per watt remained flat from the fourth quarter of 2010 at $1.16 per watt. And more concerning is the fact that non-Si cost per watt has remained virtually flat for the past year.
Solar leaders First Solar (Nasdaq: FSLR ) and SunPower (Nasdaq: SPWRA ) both displayed the ability to cut costs over the past year, improving their conditions in the market. Chinese leaders Trina Solar, Yingli Green Energy (NYSE: YGE ) , and Suntech Power (NYSE: STP ) have yet to show they can consistently cut costs to keep up.
The leverage that Chinese companies have with low-cost labor only lasts so long, and now it's time to show they can innovate themselves to the next level. This isn't the last quarter that sales prices will decline, and costs will have to fall with them.
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