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Is eBay Finally an All-Star?

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What do eBay (Nasdaq: EBAY  ) and San Jose, Calif. rockers Smash Mouth have in common? Well, they both had some huge hits in the late 1990s, but we really haven't heard a lot out of either of them lately.

I don't know what Smash Mouth is up to these days, but eBay is usually making headlines for all of the wrong reasons.

Its namesake marketplace has been meandering in recent years. It sold off two-thirds of Skype two years ago for billions less than what Microsoft (Nasdaq: MSFT  ) was willing to pay earlier this year. PayPal has been the resilient bright spot, though it recently took a hit in China by ending its relationship with Alibaba. eBay has nibbled at mostly smallish acquisitions, but few are likely to move the needle the way that PayPal has done.

However, at least one analyst sees eBay differently than I do.

Pacific Crest's Steve Weinstein raised his rating on eBay -- from sector perform to outperform -- and kicked in an ambitious price target of $40.

After years of watching Craigslist and other free listing sites eat at its business and having CarMax (NYSE: KMX  ) clean up the auto resale market at the expense of eBay's automotive resales, Weinstein feels that the dot-com giant's core business is beginning to gain some positive momentum.

The problem is that eBay's stock has already been on a tear since the market bottomed out in March of 2009. The stock has more than tripled off those lows, despite lukewarm improvement in the fundamentals along the way.

It also remains to be seen if PayPal will have the same kind of impact on mobile payments as it has in traditional Web-based transactions. After all, it's not a coincidence that Google (Nasdaq: GOOG  ) -- a company that has swung and missed at PayPal with Google Checkout -- is sitting pretty in mobile with its Android platform. It wouldn't shock anyone if Apple (Nasdaq: AAPL  ) finally throws its hat into the ring by incorporating near-field communication technology into the iPhone in a year or two, revolutionizing the way payments are made on the go.

I definitely wouldn't short eBay. PayPal is still a beast, and the baby steps that its marketplace segment is taking are in the right direction. eBay is also a cash-rich company, and that's before we consider its chunk of the Skype sale. However, I think the stock has already discounted a lot of the mildly positive developments that Pacific Crest feels will take the stock even higher.

Sorry, eBay. I'll pass.

Is eBay a buy or a sell here? Share your thoughts in the comment box below.

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The Motley Fool owns shares of Microsoft, Google, and Apple. Motley Fool newsletter services have recommended buying shares of eBay, Apple, Google, and Microsoft. Motley Fool newsletter services have recommended creating a diagonal call position in Microsoft. Motley Fool newsletter services have recommended creating a bull call spread position in Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Longtime Fool contributor Rick Munarriz is a satisfied eBay user with 178 positive feedbacks to show for it. He does not own shares in any of the companies in this story. He is also a member of the Rule Breakers analytical team, seeking out the next great growth stock early in its defiance. The Fool has a disclosure policy.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On June 08, 2011, at 6:51 PM, PhilipCohen wrote:

    eBay, Magento, AliExpress, Skype, PayPal, Google, Schmoogle, whatever

    The rusting old hulk eBay is presently being kept afloat by PreyPal so it’s good to see these boys recently squabbling and threats to the clunky PreyPal now coming thick and fast. It’s interesting times for all we eBay “haters” (oops, I mean “watchers”). I just hope that someone has remembered to bring the popcorn.

    PayPal is mostly registered in various places not as a “bank” but only as a “money transmitter” (like Western Union), and PayPal actually claims that they are not a “payment processor”, and there is a minute degree of truth in that claim because it could, nonsensically, be claimed that they do no more than facilitate the transmission of money by riding on the back of the banks’ existing payments processing systems.

    In fact, the only thing creative about PayPal has been their use of users’ email addresses as an identifier for online transactions. PayPal is otherwise no more than a blood-sucking parasite on, and in the main cannot function except via, the banks’ existing payments system (via their banker, GE Money Bank—Ugh!).

    The clunky PayPal, outside of whatever will ultimately be left of the Donahoe-devastated eBay Marketplace, will undoubtedly eventually be consigned to the history books by all the retail banks/Visa/Mastercard once those players get their “online” act together.

    Some people may not like “the banks” but all those participating retail banks at least supply a professionally run payments processing system—unlike PayPal’s—and even PayPal concurs with that assessment: except for intra PayPal “account” transactions, they use the banks’ payments processing system all the time and simply could not exist without it.

    Regardless, all the above comments apply equally to all of the other third-party “payments processors” that are emerging out of the woodwork and wanting to have access to your banking account. Unless they a formal arrangement with all the participating retail banks, as do the likes of Visa/MasterCard, then the result is invariably going to be as potentially problematic as presently is PayPal’s clunky operation for its merchants, and many of them can tell you a sorry tale or two.

    All anyone needs to know about the clunky PayPal can be found at:

    http://forums.auctionbytes.com/vbulletin/showthread.php?p=16...

    Is that PayPal’s blood in the water, and are those “sharks” (oops, “banks”) I can see circling?

    Enron / eBay / PayPal / Donahoe: Dead Men Walking.

  • Report this Comment On June 08, 2011, at 11:07 PM, NobodysFool2011 wrote:

    The only reason eBay has so much cash on had is that they've been fleecing merchants selling on their site to the tune of 20-30% via various fees. EVEN THE IRS DOESN'T TAKE THAT BIG A CUT !!!!!!

    I am an active eBay seller with over 1500 items for sale on eBay. Here's how my feed break down. 12% Final Value Fee for each item sold, 4% Paypal fee on each sale, then I pay $50 per month for my Premium store and another $75 per month in listing fees which can add another 7-8% of my gross.

    If I'm lucky enough to sell 3% of my inventory and clear $1000 in a month, eBay takes nearly $250, that's after Paypal get their cut. Sure I get a Powerseller and TRS discount on Final Value Fees but if NOTHING is selling, it means little that I'm paying all those listing fees that aren't discounted.

    eBay is nickle and diming sellers into oblivian. Trust me, if there were a viable alternative to eBay and Paypal, it would be a smash hit but currently, the alternatives such as Bonanza, iOffer, Etsy, etc are just small fish.

    To many of us in this poor economy, eBay is a necesaary evil and nothing more than that.

    I certainly hope Google can smash Paypal and potential investors should try selling on eBay, read the discussion forums and get a sample of this evil company before throwing your money away.

  • Report this Comment On June 09, 2011, at 9:21 AM, JasmineFox wrote:

    I have been selling on eBay since it's inception in the late 1990's, and I can remember eBay being a friendly start-up with tremendous potential, not the penny-pinching police state it has become. I have tried other auction sites, but again, none have the venue power the eBay has, and my question is why? Certainly, eBay's investors at the start dumped enough money for advertising to out-do any competitor, but there were really not may competitors then. Today the list goes on and on:

    Amazon Marketplace

    Buy.com

    seller.marketplace.sears.com

    Etsy.com

    Ecrater.com

    ioffer.com

    ArtFire.com

    Yardsellr

    Newegg Marketplace

    Rubylane.com

    Tias.com

    ebid.net

    huluauction.com

    Bonanza

    Perhaps, as more and more sellers leave eBay, it will finally realize that it needs sellers not just buyers.

    http://stores.ebay.com/schrodingersring

  • Report this Comment On June 10, 2011, at 5:13 PM, neko2038 wrote:

    eBay seems to have forgotten the people that got them to where they are now-the small time sellers. The changes they have made hurt them the most and they show no sign of taking the customers needs into consideration. They will not grow their market by trying to imitate Amazon.

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