Majesco Works Out

Shares of Majesco Entertainment (Nasdaq: COOL  ) are trading at highs last seen in 2005, after the video game maker posted blowout quarterly results.

Revenue nearly tripled to $32.1 million. Earnings, adjusted for a charge related to warrants valuation, reversed a year ago loss to clock in at $0.13 a share. Analysts were only banking on a profit of $0.07 a share on $25.5 million in revenue.

Though the video game industry has been in a funk in recent years, Majesco has a hit on its hands with its Zumba Fitness workout title. Taking advantage of the motion-based controllers on all three console systems to deliver a fitness experience that combines dance moves with scoring, Majesco has sold 2 million units worldwide since it launched the game just before last year's holiday shopping season.

In short, Cooking Mama is no longer the only hit title in Majesco's kitchen. The company has a compelling slate of releases for the balance of the fiscal year, is making major headway in social gaming after a recent acquisition, and is gearing up for a Zumba Fitness sequel that will hit sweaty gamers come November.

Zumba Fitness's success means a lot for the company. A year ago, 98% of Majesco's sales were for games on Nintendo's (OTC BB: NTDOY.PK) Wii and DS platforms. Last year's rollout of Microsoft's (Nasdaq: MSFT  ) Kinect and Sony's (NYSE: SNE  ) PlayStation Move made launching a fitness title on all three major consoles an easy decision. Nintendo is still Majesco's bread-and-butter platform, but it now accounts for only 64% of sales.

Majesco's market cap of merely $177 million is a plus. Cranking out a licensed property the sells 2 million units wouldn't have much of an impact for giants Activision Blizzard (Nasdaq: ATVI  ) and Electronic Arts (Nasdaq: ERTS  ) , commanding market caps of $13 billion and nearly $8 billion, respectively.

The moderate success of the Cooking Mama, Cake Mania, and now Zumba Fitness franchises have helped turn Majesco into one of the hottest video game stocks on the market, following a fivefold advance over the past year. In contrast, shares of industry leader Activision Blizzard have largely marched in place during that time. Electronic Arts and Take-Two Interactive (Nasdaq: TTWO  ) have notched market-besting gains, but they're nowhere as hot -- or cool, to borrow Majesco's ticker symbol -- as this small speedster.

Are you buying video game stocks these days? Share your thoughts in the comment box below.

The Motley Fool owns shares of Activision Blizzard, Take-Two Interactive Software, and Microsoft. Motley Fool newsletter services have recommended buying shares of Microsoft, Nintendo, Activision Blizzard, and Take-Two Interactive Software, and creating a diagonal call position in Microsoft and a synthetic long position in Activision Blizzard. Try any of our Foolish newsletter services free for 30 days.

Longtime Fool contributor Rick Munarriz will admit to still playing video games, though finding time is the rub. He does not own shares in any of the companies in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Fool has a disclosure policy.


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