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Big-Box Booksellers Have Lost the Plot

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Shelve Barnes & Noble (NYSE: BKS  ) and Borders Group (OTC BB: BGPIQ.PK) under "L" for lost. Fools can learn many hard lessons both from Borders' bankruptcy and Barnes and Noble's failure to capitalize on its rival's suffering.

Barnes & Noble's most recent quarterly results made for more depressing reading than a Russian novel. The company posted a wider-than-expected quarterly loss of $59.4 million, or $1.04 per share. Although its sales rose 4%, same-store sales dropped 2.9%, sapped by potential patrons who were instead perusing Borders' liquidation sales at 200 stores.

Meanwhile, Borders keeps staggering along. A judge recently approved a bankruptcy deal to keep Borders afloat, although he decried its lenders' ruthless terms.

Don't feel too sorry for Borders, though. It suffocated under massive debt for ages, and even after the bankruptcy announcement, it sought to reward its executives handsomely with a potential $8.3 million in bonuses, including $1.7 million for President Mike Edwards. For those who lost big-time on their investments in Borders, that just adds insult to injury.

A literary tour de force
Along with the housing bust, we may be experiencing weakness among the big boxes, a retail format that made more sense back when consumers felt more comfortable spending.

Yet even in today's challenging climate, I still contend that independent booksellers that find particular niches can do well. Witness Washington, D.C.'s Busboys & Poets, a cutting-edge eatery, bookstore, and fair trade market. The shop bills itself as a "gathering place" featuring literary readings and other culturally relevant events.

Busboys' model seems to be working just fine. The company will soon open a new D.C.-area location, with ideas for potential Busboys locations in far-flung locales such as San Francisco, Harlem, and Denver in coming years. On the side, founder Andy Shallal has also opened a concept called Eatonville.

Even more interestingly, Busboys & Poets is a B Corporation. B Corporations may not be publicly traded, but they pioneer novel and positive ways of doing business. Perhaps big boxes like Borders and Barnes & Noble faltered because they failed to bring something similarly special, compelling, or inspiring to their industry.

On track for a happier ending
Thankfully, some companies consistently set the pace instead of losing the plot. Amazon.com (Nasdaq: AMZN  ) has become a huge competitor to big-box retailers of all stripes. So far, Amazon has an amazing track record of staying ahead of the curve instead of falling behind it.

Barnes & Noble shares recently soared amid rumors of a bid by Liberty Media (Nasdaq: LINTA  ) , which could provide a deus ex machina sort of happy ending. Overall, though, investors should steer clear of companies that are losing the plot, and seek out innovators writing bold new chapters in their own businesses. Plenty of publicly traded companies share the novel spirit of Busboys & Poets.

Which companies have plotted themselves into a corner, and which do you think thrive for adding unexpected twists to their industries' stories? Add your thoughts in the comments box below.

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The Motley Fool owns shares of Best Buy. Motley Fool newsletter services have recommended buying shares of Best Buy and Amazon.com, while other services formerly recommended Best Buy. Try any of our Foolish newsletter services free for 30 days.

Alyce Lomax does not own shares of any of the companies mentioned. For more on this and other topics, check back at Fool.com, or follow her on Twitter: @AlyceLomax. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On June 23, 2011, at 11:48 PM, megoogler wrote:

    You forgot - I'm sure you did it on purpose as you're always protecting your Amazon stock portfolio - to mention that Amazon will also miss on sales of HP ebooks the same as Barnes and Noble and Borders. Even worse for AmazOn, those HP eboobs will be in ePub format ONLY and this format is not supported by KIndle but IS supported by Barnes and Noble Nook and Borders Kobo ereaders. Amazon is the BIGGEST looser in this story!

  • Report this Comment On June 24, 2011, at 4:05 AM, bartlet4america wrote:

    Borders didn't fail because it lacked a so-called "B" corp purpose. It failed after ten years of mismanagement that included lousy decisions and strategies from the top down. Not a single management team sensed the urgency of the situation and acted quickly enough to stop the bleeding.

    The strategies they did adopt were essentially geared to delaying the inevitable collapse until the next quarter or the next year. In 2011 they finally ran out of time and money.

  • Report this Comment On June 24, 2011, at 9:05 AM, TMFCatB wrote:

    Busboys & Poets is fantastic -- a real improvement over other "third places" like Starbucks and Panera.

  • Report this Comment On June 24, 2011, at 9:32 AM, TMFLomax wrote:

    Thanks for the comments, folks.

    megoogler, I'm not sure what you mean by "your Amazon stock portfolio" -- I don't own shares of Amazon. (Maybe you're referring to the fact that Amazon is a Stock Advisor recommendation, but all of us are free to give our opinions on all stocks regardless.) I respectfully disagree that Amazon is a loser, but thanks for sharing your thoughts.

    bartlet4america, I'm pretty sure we basically agree on the things that beset Borders and its rivals, I've been writing about these companies for several years. I just meant to point out that there are companies that are doing innovative things in the space, and appear to be doing quite well.

    TMFCatB, I'm glad you've been to Busboys & Poets and agree that it's fantastic! And you're also right to point out that it could be a nascent threat to other public companies that seek to be a "third place." It's got a real passion and purpose going for it.

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Related Tickers

5/25/2012 4:01 PM
BKS $17.23 Up +0.19 +1.12%
Barnes & Noble, In… CAPS Rating: *
LINTA $17.24 Up +0.13 +0.76%
Liberty Media Corp… CAPS Rating: ***
AMZN $212.89 Down -2.35 -1.09%
Amazon.com CAPS Rating: ***

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