Kindles continue to get cheaper, and this time it has nothing to do with Amazon.com
It's a bold move, matching the price of Barnes & Noble's
AT&T's sponsorship is essentially shaving $50 off the 3G model. Why couldn't it do the same with the Wi-Fi version to bring that one all the way down to $89?
Well, the key here is the 3G.
"Kindle 3G is by far the fastest-growing connected device on the AT&T network," AT&T's Ralph de la Vega claims.
Keep in mind that this doesn't mean that AT&T is sponsoring the 3G connectivity itself, as a spokeswoman clears up to PaidContent.org. Amazon is still covering the data charges consumed when owners are browsing through Amazon's store and downloading fresh newspapers, magazines, or books. AT&T is simply making its own luck by making sure more e-reader buyers -- and advertisers -- go through its wireless network by making the 3G model as cheap as the Wi-Fi competition. The move will also make it harder for Amazon to consider switching to a different carrier.
The e-reader market has come a long way since the first Kindles rolled out in 2007 at a $399 price point that seems ghastly in retrospect.
Remember when there was the fear that Apple's
It won't be long before we see a fully subsidized Kindle. If AT&T can sponsor the 3G model, why can't a newspaper company bundle a long-term e-reader subscription with the rights to serve up ads beyond the screensaver and home page?
Prices continue to inch lower one way or another, and now we're simply on a race to free.
Have you recently become an e-reader convert? Share your thoughts in the comment box below.