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Research In Motion (Nasdaq: RIMM  ) is going business casual. The mobile device maker best known for serving corporate email has debuted a music subscription service called BlackBerry Messenger Music, or BBM Music, in which users pay $4.99 a month to share songs over instant messaging.

Each subscriber gets up to 50 tracks to add to his or her profile, from a library of more than 10 million via license agreements with Warner Music (NYSE: WMG  ) , EMI, Universal, and Sony's music division. BlackBerry hopes to tap into the growing convergence between social media and entertainment .

"The service is compelling because it's social," RIM's vice president for BBM Platform & Integrated Services, Alistair Mitchell, told Bloomberg in an interview. "It's about that conversation around music that's the centerpiece of it."

And that's different? Color me skeptical. Not only did Apple (Nasdaq: AAPL  ) try and fail with a social music service called Ping, but rival music service Spotify also allows for simple track sharing and has its own mobile apps. Pandora Media (NYSE: P  ) rose to fame in part because of how it helps users experiment with playlists.

Let's also not forget Sirius XM (Nasdaq: SIRI  ) . Smartphones may be aggregating on-the-go audio entertainment for many of us, but the satellite radio supplier still serves more than 20 million subscribers. I'm guessing that more than a handful of those listeners use Sirius' BlackBerry app to get their fix.

In this sense, BBM Music is an add-on -- and a limited one at that. Don't expect it to add color to RIM's otherwise bleak profit picture. Do you agree? Disagree? Please vote in the poll below, and leave a comment to tell us your thoughts about the service. You can also add Research In Motion to your watchlist for up-to-date analysis on the stock as soon as it's published.

The Motley Fool owns shares of Research In Motion and Apple. Motley Fool newsletter services have recommended buying shares of Apple. Motley Fool newsletter services have recommended creating a bull call spread position in Apple. Try any of our Foolish newsletter services free for 30 days.

Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team. He owned shares of Apple at the time of publication. Check out Tim's portfolio holdings and Foolish writings, or connect with him on Google+ or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Read/Post Comments (2) | Recommend This Article (1)

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Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On August 30, 2011, at 8:33 AM, lucasmonger wrote:

    RIMM is between a rock and a hard place... Their products arent compelling for the consumer market, and now consumers are bringing their own devices to the business. With Microsoft and Nokia partnering up and Google and MoMo doing the same, poor RIMM has nobody to turn to except for a buyout to where maybe Google can fatten up their patent portfolio. Or what about the unthinkable, Apple acquires RIMM to concentrate on getting iPhones and iPads into the enterprise?

  • Report this Comment On August 30, 2011, at 1:45 PM, cubanstockpicker wrote:

    50 songs for 5.00 a month? wow!!!! please note the sarcasm

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