AT&T's PsyOps (PR) department has also been busy. It's been peppering D.C. with newspaper ads proclaiming that the deal would give our economy tens of thousands more jobs. But the headline of the ad states why it believes Sprint and its present 4G network provider, Clearwire
In case you're wondering why Sprint is trying to kill the AT&T/T-Mobile merger … it's all about spectrum.
So Sprint's stated opposition to the deal -- as printed in its own full-page newspaper ad in Washington-area papers -- is that the merger would:
… result in two companies controlling more than 77% of wireless industry revenues. … This is a bad idea for consumers, competition and our country.
And bad, certainly, for Sprint.
The second company the ad refers to is Verizon
What would Yoda do?
Well, McAdam's solution would be that if the government really wants to stop the merger, it needs to have a plan to distribute spectrum: "We're going to watch that very closely." For now, he says, Verizon is staying on the sidelines.
Frankly, that seems like the smartest move at this time.