Will the iPhone 5 Be the Death of Google?

We're now just weeks -- if not days -- away from Apple's (Nasdaq: AAPL  ) iPhone 5, and maybe it's time for Google (Nasdaq: GOOG  ) to start getting worried.

This isn't a knock on Google's Android. Big G's nascent mobile operating system continues to pad its lead over Apple's iOS in the smartphone space.

The reason for the search engine giant to begin chewing away at its fingernails is that Apple's next iPhone supposedly will offer some pretty nifty voice control features. As a result of Apple's acquisition of Siri last year, speech-recognition "personal assistant" technology is being added to the new line of Apple handsets.

Some of the examples being offered by sources to Apple watcher 9to5Mac appear to be merely evolutionary upgrades. Speak a contact's name and an appointment and it pops into the calendar. There will be no more dangerously fumbling drivers pecking out text messages, as they can also be read out and converted to text before being sent to a contact.

The Siri-powered interface will even allow voice controls to single out individual tracks on an iPhone 5, something that, rather than encroaching on Google's turf, would be more problematic for Pandora Media (NYSE: P  ) and perhaps Sirius XM Radio (Nasdaq: SIRI  ) .

Let's get to some other examples. Need directions? There's no need to fire up Google Maps, since just asking will deliver routing results based on the phone's GPS.

The platform is also integrated with Wolfram Alpha, the online computational knowledge system. Want to know the mass of Mars, pull up a stock quote, or convert currencies? All the things that you used to "Google" are now a conversation away.

Siri's Assistant platform and Nuance's (Nasdaq: NUAN  ) speech-to-text dictation prowess are apparently about to make smartphones even smarter.

In other words, you don't need to Google about Google's problem with the iPhone 5 anymore.

If you want to see how the iPhone 5 disrupts the industry, follow the relevant companies by adding Google and Apple to your personalized Motley Fool watchlist.

The Motley Fool owns shares of Google and Apple. Motley Fool newsletter services have recommended buying shares of Google, Nuance Communications, and Apple. Motley Fool newsletter services have recommended creating a bull call spread position in Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Longtime Fool contributor Rick Munarriz calls them as he sees them. He does not own shares in any of the stocks in this story. Rick is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.


Read/Post Comments (20) | Recommend This Article (8)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On September 27, 2011, at 10:28 AM, BioBat wrote:

    In short, no. Google is far more than a one trick mobile pony.

  • Report this Comment On September 27, 2011, at 10:52 AM, peto3 wrote:

    Google is cold toast ...

  • Report this Comment On September 27, 2011, at 10:57 AM, Guise wrote:

    "As a result of Apple's acquisition of Siri last year..."

    Huh?

  • Report this Comment On September 27, 2011, at 11:06 AM, DR1P wrote:

    How about re-wording that as " As a result of Apple's acquisition of P.A. SEMI last year..."

    Doesn't anyone proofread anymore?

  • Report this Comment On September 27, 2011, at 11:13 AM, DR1P wrote:

    OK, my bad. That's what I get for not logging in and only only reading the "free" part of the article.

    Guise, the reference is to "Siri", not "SIRI".

    Sorry Rick.

  • Report this Comment On September 27, 2011, at 11:26 AM, syogod wrote:

    So iPhone has finally caught up and has similar features that Android offered a year ago and that's going to cause the death of Google? hahaha How much did Apple pay you to write this article? Every single 'new' feature you mentioned Android currently has.

  • Report this Comment On September 27, 2011, at 11:49 AM, dallasdrew wrote:

    To clarify, the improvements you mention in the article are features of the operating system, not the phone. These features will also be available on an iPhone 4 (and possibly the 3Gs as well) when upgraded to iOS 5.

  • Report this Comment On September 27, 2011, at 11:56 AM, MacKirk wrote:

    "So iPhone has finally caught up and has similar features that Android offered a year ago"-syogod

    Every Android Advocate says this, but Apple's strength lies in creating integrated products that are intuitive and provide high user satisfaction. You got your features before iOS did. Be happy. I prefer the integrated user experience provided by iOS. Different strokes for different folks.

  • Report this Comment On September 27, 2011, at 12:59 PM, snoofy1 wrote:

    I only have one question:

    Will the phone actually be able be used as a phone or will I still need to carry a phone to make phone calls?

  • Report this Comment On September 27, 2011, at 1:04 PM, syogod wrote:

    "Every Android Advocate says this, but Apple's strength lies in creating integrated products that are intuitive and provide high user satisfaction. You got your features before iOS did. Be happy. I prefer the integrated user experience provided by iOS. Different strokes for different folks."

    And every iFan-boy says this. This isn't going to be new for iPhone 5, and Android is still gaining in market share.

  • Report this Comment On September 27, 2011, at 2:04 PM, piranha60565 wrote:

    Just my 2 cents but I am not sure why anyone uses iPhones other than for the name and looks. Apple tries to be as proprietary as possible and has "new" features that have been out for other devices for years. Can you even replace the battery yourself yet? It's a hipster machine, nothing more

  • Report this Comment On September 27, 2011, at 2:26 PM, chadscards1274 wrote:

    Now that everyone has taken their shots at each other. Let's get real, AAPL and GOOG both have their fans call them what you want. This has nothing to do with the point of the article.

    Will the iPhone 5 be the death of Google the answer is no. Even AAPL fans will agree they are not going to conduct every search and question on their iPhone. Will this change when some people use certain features? It might, but does that threaten GOOG as a company in any large way, probably not.

    That being said AAPL makes devices people want. Whether anyone wants to admit it or not people buy AAPL devices and by the millions. The iPhone 5 is going to be the latest in the line of AAPL products that is hotly awaited and it will sell millions, accept it and move on. With about 6 billion people on the planet there is plenty for both AAPL and GOOG to be successful. It's not a zero sum game and won't be until the majority of the people in the world who want a smartphone have one. We aren't even within 10 years of that happening.

  • Report this Comment On September 27, 2011, at 4:28 PM, 407rotorhead wrote:

    I have had an Android phone from the get go. The main issue I have with it versus an IPhone is that I can only do one thing at a time.

    It seems to me the IPhone users don't have this problem.

  • Report this Comment On September 27, 2011, at 5:12 PM, chiefanku wrote:

    No. The iPhone 5 will not be the death of Google. Come on.

  • Report this Comment On September 27, 2011, at 5:22 PM, sufferingproust wrote:

    Ahh the APPLE/ANDROID battle!! Here is the deal everyone. The thing consumers want more than anything is choice, especially with electronics. I use android but would hate to see apple take a hit. Why? because the competitive market prevents both from being lazy. Samsung and UDC have made huge leaps in display tech with OLED. This isn't and argument of super AMOLED or retina being better. Its that argument that the OLED entry is forcing better products from both sides. Both parties have to compensate. Samsung using android took drastic hardware upgrades with the Galaxy S2. Apple couldn't just come back over the top with Iphone5 if it had a 1 megapixel better camera and slightly faster processor. They would have to introduce something like the integrated speech tech. Unless apple or android seriously drops the ball we are just going to see each pull slightly past each other back and forth in line with better products. The smart phone market is not even close to saturated.

  • Report this Comment On September 28, 2011, at 3:33 PM, isaquejr wrote:

    What? Google is going down because you will be able to control by voice your phone (something that my Samsung Galaxy S with more than one year does - and I don't use)? Is this a joke?

  • Report this Comment On September 29, 2011, at 5:27 PM, jmikeyj wrote:

    "Need directions? There's no need to fire up Google Maps, since just asking will deliver routing results based on the phone's GPS."

    Ummm, yeah. I have had that with my free turn-by-turn navigation since July of 2010. Sorry dude, but Apple is just playing catch-up at this point. Is it going to offer anything new? I seriously doubt it. Go through the list of speculations for the new iPhone and see what Android already has.

  • Report this Comment On October 03, 2011, at 1:54 PM, rgi81963 wrote:

    I would absolutely love to stop using Google's website for searches. I don't know whether iPhone 5 will make it happen, but I have my fingers crossed.

  • Report this Comment On October 31, 2011, at 10:43 AM, fjordprefect wrote:

    "In short, no. Google is far more than a one trick mobile pony."

    True, but Google needs to focus. As Steve Jobs told Larry Page, they're all over the map right now and they need to figure out what they want to be when they grow up.

  • Report this Comment On March 16, 2012, at 4:57 PM, racchole wrote:

    So now our conversations are turning into voice texts? Why voice-to-text, and not call? I don't get it. It's like having a middleman in your conversations. And it's also a lot easier to breach text message security than voice security.

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