Is Zynga More Valuable Today?

For most of its existence, Facebook has had a stranglehold on social gaming. Google (Nasdaq: GOOG  ) and Zynga are slowly changing that. Earlier this week, the companies announced that Zynga's most popular game -- the metropolitan simulation called CityVille -- is now available on Google+.

CityVille joins Zynga Poker, which debuted last month at the unveiling of Google+ Games.

The search king hosts only 18 games so far, but the wins are notable. Rovio's Angry Birds joins CityVille and Zynga Poker. The only hitch? You can't take progress earned on Facebook over to Google+, even if you play CityVille on both platforms.

Even so, moving CityVille to G+ is notable for two reasons. First, it shows Zynga won't confine its most valuable properties to Facebook. Second, it shows that Google is serious about building up G+ as a gaming platform. Next step? Get Electronic Arts (Nasdaq: ERTS  ) , Take-Two Interactive (Nasdaq: TTWO  ) , and other social-game developers to commit to G+.

No one should be surprised by any of this. Zynga needs a diversity of players to increase the value of its platform. Google needs to convince EA and others that G+ is a viable Facebook alternative, which is why we're now hearing that G+ will soon support brand-specific pages. Expect Google to push EA, Take-Two, Zynga, and others to build G+ pages and embed direct links to their G+ games.

But in the end, this is a bigger deal for Zynga than for Google. Anything that allows the soon-to-be-public social gamer to grow independently of Facebook is a win. Do you agree? Disagree? Please vote in the poll below and then leave a comment to explain your thinking.

Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team. He owned shares of Google at the time of publication. Check out Tim's portfolio holdings and Foolish writings, or connect with him on Google+ or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.

The Motley Fool owns shares of Google and Take-Two Interactive Software. Motley Fool newsletter services have recommended buying shares of Google and Take-Two Interactive Software. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 1562075, ~/Articles/ArticleHandler.aspx, 10/21/2014 9:52:19 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement