Tiffany Shares Plunged: What You Need to Know

Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of Tiffany (NYSE: TIF  ) fell more than 11% in early trading before closing down about 7% on fears that weakening demand in China could affect revenue and earnings, Reuters reports.

So what: A Morningstar analyst quoted by the wire service said that luxury sales to consumers in the Sino superpower may not be holding up as well as some had thought. Shares of Coach (NYSE: COH  ) and Ralph Lauren (NYSE: RL  ) also fell on the news.

Now what: But Tiffany may suffer more than most. Reuters says the jeweler saw Asia sales outside of Japan rise 45% in its latest quarter. Cutting off that spigot would mean crimping gains for a stock that, priced at more than 20 times earnings, needs growth to justify its valuation. Do you agree? Would you buy shares of Tiffany at these levels? Please weigh in using the comments box below.

Interested in more info on Tiffany? Add it to your watchlist.

Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team. He didn't own shares in any of the companies mentioned in this article at the time of publication. Check out Tim's portfolio holdings and Foolish writings, or connect with him on Google+ or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.

The Motley Fool owns, and Motley Fool newsletter services have recommended buying shares of Coach. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


Read/Post Comments (3) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On September 29, 2011, at 5:53 PM, piranha60565 wrote:

    Actually, I like TIF. Its not at the top of my list and now might not be the time, but ask any women-- you can't replace Tiffanys. The pay a steady, increasing dividend too. I would consider buying if it holds its 57$ 3 month support level.

  • Report this Comment On September 29, 2011, at 9:37 PM, solutiontogolf wrote:

    The stock is just starting to crack, will drop quickly imo.

    Buy back in the 40's imo

  • Report this Comment On September 29, 2011, at 9:40 PM, solutiontogolf wrote:

    Once it breaks 57, it goes to 40 very quickly IMO

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