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What If I Don't Want to Buy Apple?

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I get it.

We're supposed to ignore Apple's (Nasdaq: AAPL  ) disappointing fiscal fourth quarter. We're supposed to pretend that analysts that eat, sleep, and drink Apple-tinis for a living somehow forgot to factor in the lack of a shiny new iPhone 5 -- err, 4S -- in modeling this past quarter. We're supposed to forgive. And forget.

What if we don't?

The reason to ignore the rearview mirror and pay attention to the road ahead is clear: Apple sold a whopping 4 million iPhone 4S handsets this past weekend. That's nearly a quarter as many phones as the 17.1 million it cleared during this pesky fiscal fourth quarter. That's nearly a fifth of the record 20.3 million iPhones that Apple sold during the fiscal third quarter.

This still doesn't change the fact that we can no longer take low-balling analysts for granted. This still doesn't change the fact that despite yesterday's nearly 6% slide -- after hitting a new all-time high on Monday -- the stock is still trading nearly 6% higher than it was exactly three months ago. You know, when investors had to go all the way back to 2002 to find the last time that Apple hadn't crushed Wall Street's profit targets.

This still doesn't change the fact that Steve Jobs is no longer here.

Irony also begins with the letter "i"
Yesterday's commemoration highlighted Jobs' absence in more ways than one.

I'm sure it was a classy sendoff. I am an Apple fan, despite my new concerns for Apple as an investment. Kind words and celebrity musicians were on hand. This was by most accounts an honorable tribute to a one-of-a-kind visionary.

However, what bugs me is that they closed all of Apple's stores and how they went about it.

According to Reuters, stores around the country closed for several hours during the day so employees could watch the tribute. White sheets were draped in front of the signature windows, so inconvenienced shoppers couldn't even see what was going on inside.

Jobs was a master marketer. How would he feel about stores closing for three hours in the middle of the day? How many sales were lost? How many service appointments had to be reshuffled?

What's the deal with the sheets? Are we not supposed to see the Genius Bar techies nodding their heads as Norah Jones and Coldplay take the stage? Why weren't customers allowed inside? Why was there this exclusionary curtain, as if Apple was separating a first class cabin from its customers flying coach?

It sends the wrong message, even if I come off as some calloused jerk in pointing out exactly what you're thinking.

The future won't be easy
Apple has been a monster stock over the past decade, and it's still growing at a headier pace than its low P/E multiple. This current quarter will be a record quarter.

However, let's go over a few headwinds that Apple is either starting to face or will eventually be facing.

  • Google's (Nasdaq: GOOG  ) Android continues to gain market share in smartphones, and its new operating system upgrade is on the way.
  • AT&T (NYSE: T  ) reported quarterly results this morning. Android sales have more than doubled over the past year at the original iPhone wireless carrier.
  • Nokia (NYSE: NOK  ) -- the company that Microsoft (Nasdaq: MSFT  ) is paying billions to in order to champion its mobile operating system -- posted better-than-expected results this morning. The global handset leader is doing better on the low end than it is on smartphones, but selling a slightly sequentially improved 16.8 million smartphones is nearly what Apple did during the same three months.
  • Deutsche Bank's hardware analyst reiterated his "sell" rating on Hewlett-Packard (NYSE: HPQ  ) yesterday, arguing that Europe's economic vulnerability makes hardware tech companies -- which rely on Europe for roughly 30% of their sales, on average -- a bad bet. Doesn't this make Apple, even if it's less Europe-centric, vulnerable too?

 Analysts and financial journalists argue that this past quarter was an anomaly, even though this really wasn't just about the iPhone. Several of these historically low-balling analysts were modeling higher iPad sales, too. We won't even bother to touch on the decelerating decline in iPods, but it has to enter the conversation if we're only blaming the four-month 4S delay.

There are monsters under Apple's bed, and Android, Microsoft, and the global economic funk aren't as toothless as bulls remember.

If you want to see what the tech giant does next, consider adding Apple to My Watchlist.

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The Motley Fool owns shares of Google, Microsoft, and Apple. Motley Fool newsletter services have recommended buying shares of Google, AT&T, Apple, and Microsoft, as well as creating a bull call spread position in Microsoft and Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Longtime Fool contributor Rick Munarriz calls them as he sees them. He does not own shares in any of the stocks in this story, except for HP. Rick is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.


Read/Post Comments (6) | Recommend This Article (4)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On October 20, 2011, at 1:48 PM, DoctorLewis4 wrote:

    I moved from Blackberry to Android to iPhone. The iPhone is a better product all the way around. It really isn't even that close. Until someone comes up with a better phones, pads, and desk tops, I think Apple looks good here.

  • Report this Comment On October 20, 2011, at 2:04 PM, techy46 wrote:

    Apple's top is in the next two quarters and Wall Street looks for leading indicators 6 months out. So bewear of Windows 8 and the Microsoft Nokia connection. There's no nuclear engineering in the iProducts just good ole fashion industrial engineering (usabilty) that can be solved with a touch based version of Windows. Apple's still a very good investment if they maintain product pipe and do something productive with the $80 billion in cash; buybacks or dividends.

  • Report this Comment On October 20, 2011, at 4:18 PM, peto3 wrote:

    Yet another huge eye rolling mind numbingly ignorant opinion "piece" from the Applerazzi peanut gallery ...

  • Report this Comment On October 20, 2011, at 4:33 PM, lucasmonger wrote:

    I'm not buying Apple. Made more than enough buying at $13/share after dot-bomb and before the split and selling at $350. Now if only there was some really bad news to send the stock back to $10/share, or even $100/share I'll go all in. If Steve's passing didn't cause the stock to tumble in a huge way, I don't know what will.

    ... a decade trader waiting for the next big thing.

  • Report this Comment On October 20, 2011, at 5:52 PM, FutureMonkey wrote:

    Rick, nobody will force you or blame you for not buying AAPL. There are many people that predict inevitable terminal growth due to competition, failure to innovate, or sheer size of market caps. Of course they've been predicting that for 3+ years and AAPL continues to grow ahead of expectations, innovate with new rule breaking technologies, and defy gravity in spite of market size.

    I'd agree with you if AAPL was priced for perfection, but it is priced for terminal growth and I believe we are still on the steep slope of the growth curve and should remain there for 6-8 more quarters at least even if there is nothing new on the horizon. Primary driver is accelerating international adoption, halo effect of iEnvironment as familiarity for one product results in users gravitate towards owning multiple iDevices and Macs, and SIRI.

    SIRI is a big a leap forward in the way we interact with our technologies. It is as big a leap as the mouse, clickable icons and drop down windows were DOS computers in the mid 80's. Game changer.

  • Report this Comment On October 20, 2011, at 6:46 PM, midnightmoney wrote:

    ho-hum. stop OBSESSING about telephones. Go out and do something.

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5/24/2013 4:00 PM
AAPL $445.15 Up +3.01 +0.68%
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