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What: Shares of Green Mountain Coffee Roasters (Nasdaq: GMCR ) rallied for a second day as analysts offered strong support of the company's growth strategy. The stock closed up about 9% after jumping 11% in intraday trading and 13% yesterday.
So what: Both Canaccord Genuity and Janney Capital Markets analysts issued favorable remarks. Canaccord, in particular, referred to sell-through data from NPD cited in the Q4 conference call. Keurig unit sales tracked by the researcher increased 56% in the fourth quarter.
Now what: The majority of Fools tracking the stock in our Motley Fool CAPS database remain sour on Green Mountain's prospects, but you won't find me among them. I've been long Green Mountain shares in CAPS since 2006, and having tasted the new Starbucks (Nasdaq: SBUX ) K-Cup blends, I'm more convinced than ever that this is a durable consumer franchise. Do you agree? Would you buy shares of Green Mountain Coffee Roasters at current prices? Please weigh in using the comments box below.
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