Quad/Graphics' Shares Jumped: What You Need to Know

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What: Shares of print services specialist Quad/Graphics (Nasdaq: QUAD  ) jumped as much as 15.3% on heavy trading.

So what: Quad shares dropped precipitously last week on a terrible earnings report, but this is not just a simple relief rally. Superinvestor John Paulson just disclosed that he isn't selling Quad shares, as so many others have done, but held his million-share position steady from early June to late September.

Now what: It's a tacit vote of confidence, but not exactly a ringing endorsement. Quad makes up a paltry 0.1% of Paulson's portfolio, and share prices are still down 21% over the last week, or 65% year to date. With a crushing debt load, razor-thin margins even at the best of times, and nearly no cash in the bank, Quad appears headed for that great liquidation party in the sky. Mind you, rivals Consolidated Graphics (NYSE: CGX  ) and R.R. Donnelly & Sons (Nasdaq: RRD  ) aren't doing that much better. Maybe we investors should just stay away from last-generation printing technology in an increasingly digital advertising and publishing world.

Interested in more info about Quad/Graphics? Add it to My Watchlist.

Fool contributor Anders Bylund holds no position in any of the companies mentioned. We Fools don't all hold the same opinion, but we all believe that considering a diverse range of insights makes us better investors. Check out Anders' holdings and bio, or follow him on Twitter and Google+. We have a disclosure policy.

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