The Surprising Market Opportunity for My Little Pony

By Chris Hill | More Articles
November 22, 2011 | Comments (3)

The following video is part of our nationally syndicated Motley Fool Money radio show. This week's guest is toy expert Chris Byrne. In this audio clip he analyzes the dominant companies in the major toy retailers and discusses the pros and cons of a new market opportunity for the "My Little Pony" line of toys.

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Chris Hill owns shares of eBay. The Motley Fool owns shares of Wal-Mart Stores. Motley Fool newsletter services have recommended buying shares of Wal-Mart Stores, eBay, Hasbro, Procter & Gamble, and Mattel and creating a diagonal call position in Wal-Mart Stores. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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Report this Comment On November 22, 2011, at 5:30 PM, Nissl2 wrote:

Thanks for posting this analysis. I'd be really interested to hear more about where the estimate of 45k adult pony fans came from. I look at numbers like ~4m views of the first episode in season 1 through to ~1m views of the last episode in season 1 (cumulative, including prior videos now removed by trolls using false DMCA notices) and roughly 500k daily views on the main fansite, Equestria Daily (off a bit from that on this holiday week), and tend to assume it's larger than that.
I'm particularly curious because it might help to explain Hasbro's reluctance to release a Season 1 DVD in favor of only doing parent-targeted theme discs.
Report this Comment On November 25, 2011, at 9:09 AM, DashTank wrote:

If you want to know where all these "Bronies" came from, look no further than the show. Every previous incarnation of the show was nothin more than an overly girly, overly cheesy, 20-minute commercial for the toys. With this latest edition of the show, however, they've outdone themselves with amazing animation, realistic, likeable characters, good writing, interesting plots, funny jokes, and just a good show in general. As a Brony, I have not bought any merchandise, but definitely would if Hasbro would make show-accurate figures and merchandise instead of figures in the style of the previous shows. Looking through posts for unofficial merchandise on Equestria Daily, I can see that Hasbro is sitting on a veritable gold mine if they would make toys that appealed more to the bronies. They have a good thing on their hands; I hope they are able to do something with it.
Report this Comment On November 25, 2011, at 2:56 PM, HungrymaN6806 wrote:

Probably more than 45,000. But yeah, ponies over everything, cactus, and both men failed to mention that Pinkie Pie is the best pony OF ALL TIME!

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