This hasn't been a particularly good year for IPOs. The first half of the year started off well with LinkedIn
Internet service companies and social media sites have lined up in droves to capitalize on precious capital that could be used to expand their businesses even faster. The only problem with this is these companies are choosing to bring only a parcel of their projected outstanding shares to offering which only confuses short-term traders and artificially pumps up the price of the stock. While it may create a "euphoric" one-day effect, it does little to create long-term value for shareholders.
But, every once in a while an IPO comes around that's literally so bad that no amount of makeup can hide its flaws. Ladies and gentlemen, I give you Angie's List
Angie's List is a direct competitor to Yelp in that it gathers customer reviews of professionals. The idea here is that consumers will use Angie's List as a one-stop shop for choosing their next handyman and in turn pay a membership fee to get honest advice from fellow members. It's a nice little pipedream. Unfortunately, it hasn't worked for 16 years and counting.
Angie's List not only has been losing money since its inception, but it has been diluting shareholder equity by issuing shares in order to pay for its day-to-day operations. Add the new costs associated with being a publicly listed company and the more stringent audit requirements that go with being on a national exchange and you have a recipe for even larger losses than before. In fact, we're already seeing those losses increase from $19 million year-to-date last year to more than $43 million this year.
The primary problem with Angie's List -- other than the key factor that it can't and will never turn a profit -- is its inability to stand out from its competition. I could just as easily see Google
I give Angie's List three to four years before it caves in to its unfavorable customer capture costs and goes the way of the dodo. I'm so confident that Angie's List will not succeed that I'm willing to bet my CAPS points on it. Here's to what I hope will be my second bankruptcy charm.
Does Angie's List have any chance of turning things around, or is this stock going to wind up in the graveyard next to pets.com? Share your thoughts in the comments section below and consider backing it up with a CAPS call of your own!