The following video is part of our "Motley Fool Conversations" series, in which, Austin Smith, consumer goods editor and analyst, and Andrew Tonner, technology editor and analyst, discuss topics across the investing world.

In today's edition, they discuss Amazon.com, which has launched a smartphone app called "Price Check by Amazon" that allows shoppers to check prices of goods in physical stores and then purchase them through Amazon. Amazon also offered a three-time sale of 5% (limit savings of $5 per sale) per transaction. Our tech and retail analyst/editors weigh in on the possible consequences.

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