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2012 Tech Trends: A 2-Horse Tablet Race

The following video is part of our "Motley Fool Conversations" series, in which Eric Bleeker, senior technology analyst, and Jeremy Phillips, CTO, discuss topics around the investing world.

In today's edition, Eric and Jeremy continue their rundown of tech trends for 2012 by looking at the future of the tablet market. Last year opened with huge amounts of optimism surrounding tablets, but competitors were unable to undercut Apple's aggressive price point on the iPad. As the tablet market turns the corner, has found a way to cut into Apple's pricing advantage: Lose a lot of money and try making it up through follow-on sales. As Eric and Jeremy see it, this approach will create a two-horse tablet race in 2012. Apple has managed to hold onto its outsized selling price on iPhones as Android competitors entered the fray and took low-end market share. Will the tablet market play out the same way?

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Eric Bleeker and Jeremy Phillips own no shares of the companies mentioned here. The Motley Fool owns shares of Apple, and Google. Motley Fool newsletter services recommend Apple,, and Google. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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  • Report this Comment On January 02, 2012, at 3:51 PM, Melaschasm wrote:

    There is a three horse race for the tablet market.

    While the nook may be a 'distant' third, it is even further ahead of the 4th place tablet sales.

    If I were running B&N, I would be working hard to build a quality digital music, video, and app store. In just a few short years B&N could become a major digital retailer if they play their cards right.

  • Report this Comment On January 02, 2012, at 9:05 PM, foolindeed1 wrote:

    Reported issues with Kindle Fire are it runs hot to touch, video playback is jerky, touch screen is not responsive and it takes 2-3 touches to register, power button placement is very poor and is prone to accidental power off, all the hype of Silk browser is not true where the browsing is actually slower than on other Android tablets, etc.  Also, when Fire is activated it allows for 1-Click shopping through the account connected to the device, and such behavior cannot be turned off. Additionally the device asks for no confirmation password before validating the purchase, which means that if anyone gets hold of the device, he can purchase things at will. it is confirmed that Prime movies can't be downloaded, only streamed, making them impossible to watch without Wi-Fi on Kindle Fire. Also, on Fire when the Silk internet browser is pointed at the Android market, it reverts to the Amazon market with much more limited content.

    Nook Tablet has Netflix, Hulu, Pandora, Angry Brids, etc., the best battery life (30% better than Fire), the best non-glare laminated screen (visibly noticeable difference in side by side tests in video playback and EBooks reading), double the RAM and space for apps/photos/movies, microSD slot (not on Kindle) and a microphone for Skype (not on Kindle), physical volume controls on the side (not on Kindle), and much zippier performance during video playback and apps usage than choppy/laggy act of Kindle Fire according to many user reviews. Nook tablet is a bit lighter than Kindle Fire as well.

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