Recs

15

Sirius XM Radio May Be a Recession-Proof Investment

Watch stocks you care about

The single, easiest way to keep track of all the stocks that matter...

Your own personalized stock watchlist!

It's a 100% FREE Motley Fool service...

Click Here Now

With a still-weak economy and financial trouble in Europe, markets are unstable, and investors are taking hits. This is all the more reason to find a recession-proof investment for your portfolio in such volatile times.

While no stock is completely recession-proof, there are stocks that seem to defy the odds and are less affected by the downturn. One counterintuitive name is Sirius XM Radio (Nasdaq: SIRI  ) . The company, with its quality product offerings and fruitful partnerships, has been able to generate favorable results even during tough economic times.

Increasing subscriber base
About 65% of new cars manufactured in the U.S. come with a built-in Sirius XM satellite radio system. The subscription fees from these cars comprise a major part of its revenue. Despite a slowdown in the automobile industry, Sirius XM continues to increase its revenue by continuously partnering with new car manufacturers. The company added 334,000 subscribers in the third quarter of 2011, achieving a subscriber base of 21.3 million. The latest impressive subscriber growth figures are significant, especially after considering that its competitor Pandora Media (NYSE: P  ) offers free service to radio listeners.

Sirius XM signed a deal with General Motors in June 2011, under which a Sirius XM system will be installed in all the radio-equipped used cars sold by about 1,000 GM dealers, regardless of the brand of cars. The company is also planning to target used cars in the Canadian market. This step is likely to boost Sirius's revenue and will continue to strengthen its financials in the years to come.

Revenue growth
Sirius XM has devised another plan to ensure revenue growth. It has planned to increase its subscription rates from $12.95 to $14.49 per month for existing customers. While it is possible that some customers might unsubscribe because of the rate hike, it is unlikely to have a big impact like Netflix did, since the hike is only marginal. Netflix, in July 2011, had increased its subscription fee for some subscribers by 60%, which led to outrage among its subscribers.

Fool's bottom line
Sirius' robust performance, even during such turbulent times, is an indicator of how well it would perform when the economy begins to improve. Keep track of the latest developments by adding Sirius to your watchlist so that you don't miss out on any news about the company.

The Steve Jobs Betrayal
You may already know that in the final year of his life, Jobs revealed a stunning betrayal — and told his biographer, "I will spend my last dying breath... and every penny of Apple's $40 billion in the bank to right this wrong." What was it that made Jobs so irate — and why could it make a few in-the-know investors some major profits over the coming months and years?

Enter your email address below to find out what made Jobs so enraged!

Vibhuti Shah doesn't own shares of any company mentioned. Motley Fool newsletter services have recommended buying shares of Netflix and General Motors. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On January 20, 2012, at 10:51 PM, Hellbentisback wrote:

    First off Canada SXM is only providing 30% of their revenue to SXM in the states.Sirius XM Canada is a Canadian radio broadcasting company, which operates as a Canadian affiliate of Sirius XM Radio. The company received approval from the Canadian Radio-television and Telecommunications Commission on April 11, 2011 to merge the formerly distinct XM Radio Canada and Sirius Canada services, following the merger of XM Satellite Radio and Sirius Satellite Radio in the United States. The merger was subsequently completed as of June 21st.

    John Bitove's Canadian Satellite Radio Holdings Inc., the licensee of the former XM Radio Canada, holds 30.3% and effective control of the new company. Slaight Communications and the Canadian Broadcasting Corporation, the primary shareholders in the former Sirius, each hold 20.4%, and the American parent Sirius XM holds 25%. Both Bitove and Mark Redmond, the former president and CEO of Sirius Canada, hold executive roles with the new company. None the less it's revenue.

    As for obtaining New OE installs, SXM already have them all. You are probably referring to OE penetration rate which is increasing on a yearly basis.

    Please do a little more research, It seems that SIRI is gaining the attention of bloggers and thats OK as long as they know what they're talking about.

    Debt and outstanding shares is really the only issue. FCF, along with EBITDA that is increasing monthly will soon take care of both.

  • Report this Comment On January 21, 2012, at 2:29 PM, doubting wrote:

    The only thing that is correct in your post is the title. The rest is wrong, confusing or outdated. To illustrate,

    1."...Sirius XM continues to increase its revenue by continuously partnering with new car manufacturers.

    Really, I thought that 100% OEM partnerships are already in place. This may relate, although the author does not see to mean it, to the used car market.

    2. "The company added 334,000 subscribers in the third quarter of 2011, achieving a subscriber base of 21.3 million."

    This is outright old news. Siri added approximately 540K new subs in Q4, 2011 bringing the tally for the year to about 21.9M.

    3. "Sirius XM signed a deal with General Motors in June 2011, under which a Sirius XM system will be installed in all the radio-equipped used cars sold by about 1,000 GM dealers, regardless of the brand of cars."

    This is very confusing. What you are probably trying to say is that siri and GM used car dealerships (now there are about 2K that signed up) agreed on a deal where any car irrespective of the brand sold by these dealerships will come with a 3 month free subscription.

    It would be great if the author could check the facts before posting. The idea seems to be right by does not sound convincing because of the factual mess. This could be a ten times stronger piece in support of the idea that appears to be quite original if the author used correct facts that are plenty now.

Add your comment.

Compare Brokers

Fool Disclosure

DocumentId: 1762195, ~/Articles/ArticleHandler.aspx, 5/27/2012 2:23:58 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 1 day ago Sponsored by:
DOW 12,454.83 -74.92 -0.60%
S&P 500 1,317.82 -2.86 -0.22%
NASD 2,837.53 -1.85 -0.07%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

5/25/2012 4:00 PM
SIRI $1.93 Down -0.06 -3.02%
Sirius XM Radio CAPS Rating: **
P $11.79 Up +0.19 +1.64%
Pandora Media, Inc… CAPS Rating: *

Advertisement