Apple Scores an Enterprise Win. (Sorry, RIM.)

Newsflash: Apple (Nasdaq: AAPL  ) has been eating Research In Motion's (Nasdaq: RIMM  ) lunch in the consumer market.

OK, that may not actually be news to you, but what is news is that the iPhone has just scored a major win in RIM's home court. It's a shift that Forrester Research saw starting late last year, even switching its own long-held stance that Apple devices now deserve some respect in the enterprise after years of "prohibition."

On Apple's most recent conference call, CFO Peter Oppenheimer said, "Nearly all of the top companies in the Fortune 500 now approve and support iPhone on their networks. This includes companies in markets such as financial services, consumer products, transportation, healthcare and insurance."

The newest victory is oilfield-service giant Halliburton (NYSE: HAL  ) , which has said that it will be transitioning from BlackBerrys to iPhones over the next couple years, according to Apple Insider. Halliburton did "significant research" on iOS along with Google's (Nasdaq: GOOG  ) Android before making its pick. It chose iOS due to what it viewed as better capabilities and security for its own internal apps.

How big of a win is it for Cupertino? Among its roughly 70,000 employees, Halliburton currently has about 4,500 company-issued BlackBerrys that will be getting the boot. That's a big switch for a company who has always banned Macs. Microsoft's (Nasdaq: MSFT  ) Windows Phone was previously the only non-BlackBerry option, while BlackBerrys had been in use within Halliburton for over a decade.

Apple's enterprise potential is one of the reasons why Apple is still a buy; there are still plenty of growth markets to tap. The massive enterprise market in particular is still dominated by Microsoft and RIM, and Apple is just now making headway. Contrary to what fellow Fool Anders Bylund contends, I don't believe Apple is peaking by any means.

The mobile revolution that we're in the midst of will leave no stone unturned, and that includes the enterprise. While Apple may be at the forefront, there's another company that has an inside track in tapping the next trillion-dollar revolution. This company is positioned to capitalize on both the mobile revolution and China's breakneck growth. Is there any more you could ask for? Get our special report now -- it's free.

Fool contributor Evan Niu owns shares of Apple, but he holds no other position in any company mentioned. Click here to see his holdings and a short bio. The Motley Fool owns shares of Google, Microsoft, and Apple. Motley Fool newsletter services have recommended buying shares of Apple, Google, and Microsoft; creating a bull call spread position in Apple; and creating a bull call spread position in Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


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Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On February 08, 2012, at 2:04 AM, andib30 wrote:

    Cool, let's try something. I take a Blackberry with BES and you take an iPhone with ActiveSync. We both travel around the world, reading and sending emails, doing some "datatraffic". I'll bet you love the new world with iPhone, and also your phone companys next bill. I haven't found any alternative to the Blackberry and it's worldwide data-packages for traveling abroad. Wih any ActiveSync device you will cry.

  • Report this Comment On February 08, 2012, at 12:44 PM, mauser96 wrote:

    People who constantly travel around the world might be better served with a Blackberry, I don't know. But I do know that this is a small market, even inside the enterprise. The iPhone can't be the perfect phone for everybody. But if it remains the aspirational smartphone for most consumers, Apple will continue to rake in the money. Winning in the enterprise would be nice but the big market is the general public.

  • Report this Comment On February 08, 2012, at 12:58 PM, Turfscape wrote:

    andib30 wrote:

    "We both travel around the world, reading and sending emails, doing some "datatraffic"."

    Fortunately, with the very easy to use, robust capabilities of my Apple devices and computers...I can do all that global work from my home. Have fun paying those travel bills!

  • Report this Comment On February 08, 2012, at 2:18 PM, etgh wrote:

    This is fantastic !

    Haliburton employees will now excel at Angry Birds and other games to be the envy of any Fortune 500 company !

    Can you imagine when they go to their customer offices and demonstrate their prowess at these games ? Their customer will just love it !

    Look out world, Haliburton will have over 600,000 games at-the-ready to make your company's employees proficient gamers to !

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