Will Groupon Kill It Today?

Is Groupon (Nasdaq: GRPN  ) better positioned than skeptics like me think? We'll know more when the company reports fourth-quarter earnings after the bell today. Here's a closer look at what analysts expect:

Metric

Q4 2011 (Est.)

Q4 2010

Estimated Growth

Revenue $475.2 million $172.2 million 175.9%
Earnings Per Share $0.03 ($0.31) Incalculable

Source: Yahoo! Finance and S&P Capital IQ.

Analysts are expecting more of the same outrageous revenue growth that has made Groupon famous to this point. That could be partially due to waning competition. Facebook's threat to enter the deals marketplace never materialized while Google's (Nasdaq: GOOG  ) Offers doesn't appear to have had much of an impact, though I do like how easy it is to customize. Integrating Google Wallet for mobile and online payments also makes the service at least as serendipitous as what Foursquare offers via its check-in partnership with American Express.

3 more things to watch
Of course, we're about more than just numbers here at The Motley Fool. As business-focused investors, we're also interested in strategy and company initiatives. Here are three things I'm particularly hoping to hear more about:

  • A closer look at the stiff-arm. Cash flow is Groupon's greatest strength and most glaring weakness. Why? So much of it comes from generous terms that allow the company to hold off on paying merchants. Are these terms still in place? Have merchants challenged Groupon to accelerate payments?
  • Getting away with Getaways? These days I find most everyday Groupons uninteresting or irrelevant. Vacations deals are a different story. I've yet to buy, but the prospect of cheap vacationing in a nice locale is enticing. Am I alone? What's the conversion rate on Getaways?
  • Will Goods bring good news? Just as Getaways introduces travel experiences, a new subs-service Groupon calls "Goods" supplies discounts on products. What does the early data say about this program? Competitively, whom is it targeting?

Those are my questions. Now it's your turn to weigh in. What do you expect to hear from Groupon this afternoon? Let us know by leaving a comment below.

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Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team. He owned shares of Google at the time of publication. Check out Tim's web home, portfolio holdings and Foolish writings, or connect with him on Google+ or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.

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Read/Post Comments (3) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On February 08, 2012, at 12:36 PM, danielz88 wrote:

    I believe GRPN will meet or beat their revenue numbers, however there will be little if any profit. Their business model has yet to prove that it can reliably make money.

    I also wouldn't be suprised to see a secondary share offering, if not this eanrings release then 1Q.

  • Report this Comment On February 08, 2012, at 4:21 PM, danielz88 wrote:

    They're saving the secondary offering for the release right before the lockup expires, that's how all of the Morgan Stanley, low float IPO's go.

  • Report this Comment On April 20, 2012, at 8:22 PM, Tinam1217 wrote:

    Looking for other suckers like myself who lost money in groupon and wondering if we can do anything. Groupon is not looking so promising after their earnings came out.

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