The following video is part of our "Motley Fool Conversations" series, in which senior technology analyst Eric Bleeker and Chief Technology Officer Jeremy Phillips discuss topics across the investing world.
In today's edition, Eric and Jeremy look at the Mac and its march into the enterprise. General Electric, the venerable symbol of industrial America is piloting a program of offering employees the choice of Mac computers. While GE's program is just one more sign of the growing "consumerization of IT," Apple's march into corporate IT is undeniable. Forrester Research estimates that Apple computers commanded just 3% of business spending in 2009. However, in 2012 it estimated the iPad and Mac combined will account for over 20% of IT spending. In 2013 that estimate jumps to nearly 30% of business spending! That opportunity alone could yield 25% of the additional revenue growth analysts believe Apple will achieve over the next two fiscal years.