A week ago, Diamond Foods
Unfortunately, the maker of Emerald Nuts lost the deal after an accounting scandal raised questions about payments to walnut growers. Diamond's loss is Kellogg's gain. Under the new terms, Kellogg plans to borrow $2 billion to purchase Pringles from P&G. Despite taking on debt, the acquisition could be a winning ingredient for Kellogg as it attempts to boost growth in foreign markets.
Pop the top on global markets
Pringles is an international sensation as far as snack brands go, with markets in over 140 countries and $1.5 billion in annual sales. The canned chips join Kellogg's growing portfolio of snacks, which include favorites like Keebler and Cheez-It crackers. Not only will the deal boost Kellogg's earning power in the snacks space, but also position the company as the runner-up to PepsiCo in the snack business.
The deal comes at a time when Kellogg's core cereal business is struggling to keep up with increased competition in the breakfast food segment. Strengthening the company's snack business should make Kellogg more competitive across the board. True, adding Pringles to the mix involves debt financing and reducing its share repurchase program for two years. But the long-term impact should be a win for Kellogg, as the deal will virtually triple the company's international snack business.
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